Use domain targeting to target root domains (example.com), subdomains (blog.example.com), or TLDs (.com).

For example, the domain target cars.com would match the following URLs:

It would not match URLs like:

Domain targeting is exact match, so you will only receive traffic from pages on the root domain(s), subdomain(s), or TLD(s) that you are targeting.

Use URL targeting to target full URLs, partial URLs, or words or phrases that appear in a URL.

Examples of targets you can add as URL targets include:

By default, URL targeting is broad match so the phrase shoe sale, for example, would match any URL that contains both of those words in any order, anywhere in the URL.

Use search query targeting to target search engine results pages (SERPs) for queries containing specific words or phrases.

Examples of search query targets include: