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Import keywords or targets
Import keywords or targets

Add keywords or targets to your campaign by importing them from a spreadsheet.

RTX Platform Support avatar
Written by RTX Platform Support
Updated over a week ago

Importing keywords or targets into a campaign is an efficient way to add new keywords/targets in bulk with custom bids and/or statuses.
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​TIP: You can make certain changes to existing keywords or targets using by editing an exported CSV, and new keywords/targets can also be added to the CSV. Learn more about editing exported CSVs.
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​Follow the steps below to import new keywords/targets into your campaign.

  1. Navigate to the campaign with the keywords or targets you'd like to edit, then click the Keywords tab (InText) or Targets tab (Pops).
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  2. Click the Upload Keywords or Upload Targets button above your data table to access the uploader.
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  3. Download and open the CSV template linked on the page, or click the appropriate link below to download the template for your campaign type: InText template or Pops template
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  4. In the CSV, add your keywords/targets in the column labeled keyword (InText) or target (Pops), entering each keyword/target in its own cell. To assign custom bids, statuses, and other criteria, refer to the list of valid inputs below this list. Save your changes when you are finished entering your keywords/targets.
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  5. In the uploader you navigated to in step 2, click the Choose File button and select the CSV you are importing.
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  6. Click the Upload Keywords or Upload Targets button to import the keywords/targets in your spreadsheet.

When your import finishes uploading, you will receive an email containing a status update. Any issues with your CSV will be noted in the email.
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Formatting your CSV import

The list below explains how to format inputs for each column in your CSV.

Keyword (Required)
Campaign Type: InText
Accepted Inputs: Enter the keyword you are adding to your campaign.
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​Target (Required)
Campaign Type: Pops
Accepted Inputs: Enter the target you are adding to your campaign.
​NOTE (Pops only): Enter (run of network) to target run of network.
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​Match Type (Optional)
Campaign Type: Pops
Accepted Inputs: Enter keyword or domain. When adding a run of network target on Pops, enter keyword as the match type. Leave blank to default to keyword.
​NOTE: path is an accepted alternate input for keyword.
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​Bid (Optional)
Campaign Type: InText and Pops
Accepted Inputs: Enter any amount greater than or equal to your campaign's minimum required bid and less than the maximum bid for your campaign type (Maximum bids are $100 on InText; $.5 on Pops, or $100 if you've agreed to lift the bid cap). Leave blank to apply the default bid in your Campaign Settings.
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​Bid Type (Optional)
Campaign Type: Pops
Accepted Inputs: Enter fixed or proxy, or leave blank to default to proxy.

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