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Run of network targeting (RON) on Pops
Run of network targeting (RON) on Pops

Broadly target all traffic with Run of Network to increase volume and discover new, high-converting sites to target.

RTX Platform Support avatar
Written by RTX Platform Support
Updated over a week ago

NOTE: Run of network (RON) targeting is not available by default. Because RON targets all traffic and can quickly and significantly increase volume, advertisers are required to schedule a call with our Account Management team to learn more about RON before being able to add RON targets to campaigns.

What is a run of network target?

Run of network targets are available in Pops campaigns, and they match any website a user visits. When you add a run of network target, you're using one target to bid on all traffic.  

How is the winning impression determined for a run of network auction?

When a user visits a site, all run of network targets and any additional matching targets compete, and the target with the highest bid wins the impression.

In addition to the bid, your campaign's dayparting, frequency caps, geo-targeting, budgets, and other settings determine whether your run of network target is eligible to win an impression.

Learn more about how targets match in Pops campaigns.

What's the benefit of targeting run of network?

When you target run of network on Pops, you have the opportunity to get more volume at a cheaper price. You can also target run of network to discover new domains that convert well for your campaign, add those domains as individual targets, and optimize their bids to maximize ROI. Or, you can identify domains that don't convert well and add them as Blacklisted Domains to optimize your spend.

What are the risks of run of network targeting?

Targeting run of network can significantly increase your volume and may cause you to reach your daily budget very quickly, especially if you've set the Delivery Speed in your Campaign Settings to Express. As a best practice, campaigns targeting run of network should have Paced Speed applied, and run of network bids should be set much lower than other targets.

How does run of network targeting work with Adult Pops campaigns?

Adult Pops campaigns will only be eligible for impressions on our list of approved adult domains, which account for more than 99% of all traffic to adult websites worldwide. Run of network targets in Adult Pops campaigns are eligible to match any site on our list of approved adult domains.

Learn more about Adult campaigns.

Can I set a proxy bid for a run of network target?

Yes, run of network targets can have proxy bids! These auctions work the same way as auctions for keyword or domain targets. If, for example, you have a $.50 proxy bid for a run of network target, and the next highest matching bid is $.30, your target could win the impression for as low as $.3001.

Learn more about proxy bids.

How do I target run of network?

NOTE: Run of network (RON) targeting is not available by default. Because RON targets all traffic and can quickly and significantly increase volume, advertisers are required to schedule a call with our Account Management team to learn more about RON before being able to add RON targets to campaigns.

Once you've been granted access to RON targeting, follow the steps below to add a RON target to your campaign.

  1. Log into your RTX Platform account, then click the Pops tab in the navigation bar.

  2. From the left sidebar, click the campaign where you want to add a run of network target, then click the Targets tab.

  3. Click the Add Targets dropdown below your campaign dashboard tabs, then select Run of Network. This will add a run of network target set to your campaign's default bid. You can edit the bid by clicking it and entering a new one.

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