Your campaigns' Keywords and Targets tabs have the following tools to help you maximize ROI by placing optimal bids:
The Bid Graph is an interactive tool for estimating bid competition and measuring volume by bid. The blue line represents competing bids, and dragging the bar calculates the bid you need for the amount of traffic you want. To activate your Bid Graph, click the rocket icon that appears when you hover your cursor over a keyword or target.
Smart Bid technology calculates a recommended bid for optimal volume without overbidding. Your Smart Bids are listed in the Status column of your campaign's Keywords or Targets tab. Bids can be updated to Smart Bids individually or in bulk.
NOTE: If your keyword or target has no Smart Bid, the Status column will say Approved. In order for a Smart Bid and Bid Graph to populate, certain criteria must be met.