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Block impressions from specific domains with Blacklisted Domains
Block impressions from specific domains with Blacklisted Domains

Learn how to optimize your campaigns by blocking impressions from certain domains.

RTX Platform Support avatar
Written by RTX Platform Support
Updated over a week ago

The Audience Filters feature contains Blacklists, which you can add to prevent your campaign(s) from receiving certain types of traffic. To block specific sites from displaying your InText or Pops ad, you can add Campaign Blacklisted Domains or Global Blacklisted Domains. 

TIP: If you'd like to exclude traffic from specific device types, mobile device models, operating systems, browsers, connection types, and mobile carriers, you can do so on Pops with Platform & Device Targets.

Campaign Blacklisted Domains vs. Global Blacklisted Domains

Campaign Blacklisted Domains apply to a single campaign. When you add a Campaign Blacklisted Domain to a campaign, the campaign will not be eligible for impressions on that site.
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​Global Blacklisted Domains apply to all Pops campaigns. When you add a Global Blacklisted Domain for Pops, no campaign of that kind will be eligible for impressions on that site.

How do global and Campaign Blacklisted Domains match?

Campaign Blacklisted Domains Global Blacklisted Domains both match the same way. They can only be root domains (example.com), subdomains (page.example.com), or TLDs (.com, .edu, etc).

Root domains you enter will block the root domain, all subdomains, and the full path. For example, adding example.com will also block www.example.com, blog.example.com, and example.com/example-blog-post.html.
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​Subdomains you enter will block the subdomain and its full path, but not the root domain or other subdomains. For example, adding blog.example.com will also block blog.example.com/example-blog-post.html, but will not block www.example.com or example.com/example-blog-post.html. 

TIP: www. is considered a subdomain.

TLDs you add will block all URLs containing that TLD. For example, adding .edu will block my-school.edu, another-school.edu, classes.example-school.edu, example.edu/fall2014/enrollment.html, and any other page with a .edu TLD.
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How can I add Campaign Blacklisted Domains and Global Blacklisted Domains?

Blacklisting domains from an individual Pops campaign

Follow these steps to add Campaign Blacklisted Domains, which blacklist sites from a single Pops campaign:

  1. Log into your RTX Platform account.

  2. Click Pops at the top of the page to navigate to the appropriate Overview page.

  3. From the left sidebar, click the campaign where you want to add a Campaign Blacklisted Domain. You can also click the campaign from the All Campaigns dashboard, or from your Overview page if it's listed as a Top Campaign.

  4. Click the Audience Filters tab next to the Channel Optimization tab, then click Continue in the section that details Campaign Blacklisted Domains.

  5. Enter each domain, subdomain, or TLD you'd like to blacklist from your campaign (one domain per line). 

  6. When you're finished, click Add Campaign Blacklisted Domains to apply the Blacklisted Domains to your campaign.

Blacklisting domains from all Pop campaigns

Follow these steps to add Global Blacklisted Domains, which blacklist sites from all Pops campaigns:

  1. Log into your RTX Platform account.

  2. Click Pops at the top of the page to navigate to the appropriate Overview page.

  3. Click Audience Filters below the main navigation bar at the top of any Pops page, then click Global Blacklisted Domains. 

  4. Enter each domain you'd like to blacklist from all of your Pops campaigns (one domain per line).

  5. When you're finished, click the Add Global Blacklisted Domains button to apply the Blacklisted Domains to all of your Pops campaigns.

NOTE: The Blacklisted Domains Global and Campaign Audience Filters were previously called Domain Exclusions or Negative Targets.

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