RTX Platform

There are three ways to measure <a href="http://help.rtxplatform.com/manage-your-advertising-campaigns/pops-traffic-channels-overview" rel="nofollow noopener noreferrer" target="_blank">traffic channel</a> performance data*:

Use our <a href="http://help.rtxplatform.com/track-important-campaign-data/use-reporting-to-measure-performance-data" rel="nofollow noopener noreferrer" target="_blank">reporting suite</a> to see channel data by dimensions including campaign, creative, or target.

See campaign-level channel data at a glance on the Channel Optimization tab within a Pops campaign.

<a href="http://help.rtxplatform.com/track-important-campaign-data/use-tracking-macrostokens-to-pass-data-to-your-tracking-platform" rel="nofollow noopener noreferrer" target="_blank">Append the {channel} macro</a> to your creative URL(s) to track channel data in your third-party tracking platform.

1. Use our <a href="http://help.rtxplatform.com/track-important-campaign-data/use-reporting-to-measure-performance-data" rel="nofollow noopener noreferrer" target="_blank">reporting suite</a> to see channel data by dimensions including campaign, creative, or target.
2. See campaign-level channel data at a glance on the Channel Optimization tab within a Pops campaign.
3. <a href="http://help.rtxplatform.com/track-important-campaign-data/use-tracking-macrostokens-to-pass-data-to-your-tracking-platform" rel="nofollow noopener noreferrer" target="_blank">Append the {channel} macro</a> to your creative URL(s) to track channel data in your third-party tracking platform.

NOTE: New advertisers have restricted access to channel traffic. After your third deposit, you may schedule a call with an Account Manager to unlock additional traffic channels and learn how to effectively scale your campaigns.

*Please note that channel data is available from April 1st, 2016 and later.

Find out ways to track traffic channel performance so you can optimize your campaigns.