What are sub-IDs?
The traffic RTX Platform delivers to your Pops campaigns comes from many different sources. Each source is represented by a unique code called a sub-ID. You can track sub-ID performance, then use Audience Filters to customize which sub-IDs you'd like to receive traffic from.
What is the difference between channels and sub-IDs?
RTX Platform works with many different channel partners to deliver traffic to your Pops campaigns. Channels can consist of several different traffic sources, which are called sub-IDs.
Performance can vary by channel and sub-ID. Channels affect how your ad is served, so users may see ads more frequently on certain channels than on other channels. Sub-IDs represent the type of traffic. For example, some sub-IDs may serve your ads on URL-shortened links, like bit.ly.
Learn more about channels.
How can I use sub-IDs to optimize my campaigns?
Install a conversion pixel to track conversion rates and profit for each sub-ID in RTX Platform's comprehensive reporting suite, or append the {subid} macro to your creative URLs to pass sub-ID data to your tracking platform.
Once you've collected enough sub-ID data, you can identify the low-converting sub-IDs and add them as Blacklisted Sub-IDs to prevent your campaign(s) from receiving traffic from those sub-IDs. Or, if you find sub-IDs with high conversion rates, you can add them as Whitelisted Sub-IDs to receive traffic from ONLY those sub-IDs.
To blacklist or whitelist a sub-ID for an individual campaign, click the Audience Filters tab within the campaign. To blacklist or whitelist a sub-ID across ALL Pops campaigns, click the Audience Filters tab below the main navigation bar at the top of any page