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Block traffic from specific sub-IDs with Blacklisted Sub-IDs
Block traffic from specific sub-IDs with Blacklisted Sub-IDs

Blacklist low-performing sub-IDs from individual campaigns or across all campaigns to refine your traffic to the highest quality.

RTX Platform Support avatar
Written by RTX Platform Support
Updated over a week ago

The Audience Filters feature contains Blacklists, which you can add to prevent your campaign(s) from receiving certain types of traffic. To block impressions from specific sub-IDs, you can add Campaign Blacklisted Sub-IDs or Global Blacklisted Sub-IDs. You can learn more about sub-IDs here.

How can I track performance for the sub-IDs serving my ad?

Install a conversion pixel to track conversion rates and profit for each sub-ID in RTX Platform's comprehensive reporting suite, or append the {subid} macro to your creative URLs to pass sub-ID data to your tracking platform.

NOTE: Sub-ID identifiers are unique to RTX Platform. To ensure you're excluding the correct sub-IDs, only add Blacklisted Sub-IDs for sub-IDs that were tracked with RTX Platform reporting, or passed to your tracking platform via our {subid} macro. Blacklisting sub-IDs that were tracked from another ad platform's macro will not block the proper traffic.
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Campaign Blacklisted Sub-IDs vs. Global Blacklisted Sub-IDs

Campaign Blacklisted Sub-IDs apply to a single campaign. When you add a Campaign Blacklisted Sub-ID to a campaign, the campaign will not be eligible for impressions from that sub-ID.
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​Global Blacklisted Sub-IDs apply to all Pops campaigns. When you add a Global Blacklisted Sub-ID, none of your Pops campaigns will be eligible for impressions from that sub-ID.
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How can I add Campaign Blacklisted Sub-IDs and Global Blacklisted Sub-IDs?

Blacklisting sub-IDs from an individual Pops campaign

Follow these steps to add Campaign Blacklisted Sub-IDs, which block traffic from specific sub-IDs for a single Pops campaign:

  1. Log into your RTX Platform account.
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  2. Click Pops at the top of the page to navigate to the Pops Overview page.
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  3. From the left sidebar, click the campaign where you want to add a Campaign Sub-ID Exclusion. You can also click the campaign from the All Campaigns dashboard, or from your Overview page if it's listed as a Top Campaign.
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  4. Click the Audience Filters tab next to the Channel Optimization tab, then click Continue in the section that details Campaign Blacklisted Sub-IDs.
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  5. Enter each sub-ID you'd like to blacklist from your campaign (one sub-ID per line).
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  6. When you're finished, click Add Campaign Blacklisted Sub-IDs to apply the Blacklisted Sub-IDs to your campaign.
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Blacklisting sub-IDs from all Pops campaigns

Follow these steps to add Global Blacklisted Sub-IDs, which block traffic from specific sub-IDs for all Pops campaigns:

  1. Log into your RTX Platform account.
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  2. Click Pops at the top of the page to navigate to the Pops Overview page.
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  3. Click Audience Filters below the main navigation bar at the top of any Pops page, then click Global Blacklisted Sub-IDs.
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  4. Enter each sub-ID you'd like to exclude from all of your Pops campaigns (one sub-ID per line).
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  5. When you're finished, click the Add Global Blacklisted Sub-IDs button to apply the Blacklisted Sub-IDs to all of your Pops campaigns.

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