Conversion Boost is a Pops campaign setting that categorizes traffic for you, saving you time and giving you more control over the quality of traffic you receive. Our machine-learning algorithm intelligently categorizes traffic into three Quality Tiers based on conversion likelihood, and you can customize bids for each tier:  

TIP: Up-to-date quality scores are listed for the High and Medium Quality Tiers in your Campaign Settings to convey how much higher the likelihood of conversion is compared to the Low tier.

The likelihood of conversion will continuously improve as our Conversion Boost algorithm learns more over time. Place an RTX Platform conversion pixel and the algorithm will be further tailored to categorize traffic for your specific campaign and settings!

NOTE: The quality scores for each tier's conversion likelihood in the image above are examples. For updated numbers, please see the feature in your Campaign Settings.
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In your Campaign Settings, you will see a slider for each Conversion Boost: Quality Tier that allows you to adjust how much higher or lower you want to bid per tier. By default, all sliders will be in the middle. Move the slider to the left to bid lower on a particular Quality Tier, or to the right to bid higher. 

For most campaigns, we suggest moving your sliders to the right for high quality traffic and to the left for low quality traffic. The higher quality the traffic, the more conversions you're likely to receive. 

TIP: You can turn low quality traffic off by moving the Low tier's slider all the way to the left, however, you may still occasionally receive traffic from this tier to ensure our machine-learning algorithm improves with maximum accuracy.

A Dynamic CPV Bid is listed below each tier, which updates in realtime as you adjust your sliders. This bid is an estimate of what you will pay for an impression from this tier. 

NOTE: Dynamic CPV Bids are estimates and can change as our machine learning algorithm continues to get smarter.

Your Dynamic CPV Bids for each Quality Tier are determined by your Base Bid, in the field above the Quality Tiers. Your Base Bid determines the bid for the middle of the Medium tier so, in addition to adjusting Quality Tier sliders to affect your Dynamic CPV Bids, you can also adjust your Base Bid. 

Your Base Bid will be pre-populated with a Suggested Base Bid that the system recommends to get you a moderate amount of volume. The Suggested Base Bid is based on your geographic and Platform & Device targeting. We recommend applying the Suggested Base Bid (or higher) to set your campaign up for success. NOTE: As you adjust the Base Bid and traffic tier sliders, your Potential Daily Reach will fluctuate to give an accurate representation of your campaign’s potential volume. 

Your Base Bid will be your base bid amount for your targets. Of course, you should continue to increase bids for high converting targets. NOTE: The amount you pay for each impression will depend on which quality tier the impression is classified under and at what position your slider is located for that quality tier. 

TIP: Use reporting to track performance metrics such as profit and CPA for each target and Quality Tier so you can optimize bids per target.
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With RTX Platform reporting, you can see which tiers your traffic is coming from. Pair the Traffic Tier dimension with other metrics and dimensions to find insights that can help you optimize your Base Bid and Quality Tier settings. 

For example: Pair the Traffic Tier and Campaign dimensions with Profit, Conversions, Conversion Rate, and/or CPA. Then, identify the best performing tiers and raise their sliders. High profit, conversions, and conversion rate, and/or low CPA indicate good performance. 

TIP: Raising Quality Tier sliders makes your bids for that tier more competitive. Competitive bids not only help you increase volume from a Quality Tier, but can also bring in even higher quality traffic from that tier.
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If you don't see Conversion Boost in your Campaign Settings, you can enable the feature by manually upgrading your campaigns to Conversion Boost.

Once a campaign is upgraded to Conversion Boost, the following changes occur:

You can enable Conversion Boost for an individual campaign either by clicking the "Update" button next to the campaign on your Pops Campaigns tab, or by clicking the "Update to Conversion Boost" button on any page within a campaign.

If you'd like to enable Conversion Boost on all of your Pops campaigns, simply click the "Upgrade to Conversion Boost" button in the upper-right corner of the page on the Pops Campaigns tab.