SmartMatch uses advanced machine learning technology to intelligently grow your audience with additional high converting traffic at a low cost. Similar to Broad Match, we will expand your campaign targeting using our SmartMatch machine learning algorithm to increase your volume with more traffic that we predict will convert highly for your campaign.

SmartMatch traffic is included with the Conversion Boost℠ Low Tier and will inherit the bids you set for Low Tier traffic.

TIP: Boost SmartMatch performance by installing a conversion pixel, which provides the algorithm with the data to most effectively identify the best traffic for your unique campaign.

TIP: You can turn off Low Tier traffic in your Campaign Settings or Targets page, which will also prevent your campaign from receiving SmartMatch traffic. To ensure our machine-learning algorithm improves with maximum accuracy, you may still occasionally receive a small amount of Low Tier traffic.