With Conversion Boost insights conveniently located above your targets, you're empowered to make optimization decisions more impactful than ever before. You'll need to install a conversion pixel to go beyond surface-level data, where you'll uncover truly actionable insights from the metrics that matter most.
Learn more about each new key performance indicator (KPI) below, and find out how you can use them to inform your optimization strategy.
Estimated CPV (eCPV)
As you adjust your Quality Tier sliders, eCPVs update to show the most you'll spend per impression. The eCPV column in the Targets table shows what you're bidding per target, which is valuable information when you customize an individual target's bid.
TIP: Don't be afraid to set eCPVs high! Higher eCPVs help you increase volume on more competitive targets, which typically convert well. Because proxy bids prevent you from overbidding, you'll still pay just as little for impressions on less competitive targets.
Average CPV
While eCPV tells you how much you're eligible to spend per impression, Average CPV shows exactly how much you're spending on average per impression, which helps you keep bids within your budget. Often, you'll find that your Average CPV is less than your eCPV.
TIP: If you can afford to bid higher than your Average CPV, raise your sliders to bid more competitively on the Quality Tiers that convert best for your campaign!
Earnings Per View (EPV) (Install a pixel to unlock this data)
Earning more than you spend per view is the secret to positive ROI. If your EPV is higher than your average CPV, you know you can afford to spend more. Raise bids on high-performing targets and increase your eCPVs per Quality Tier to grow your profit!
TIP: When you're running a new campaign, you often have to spend more than you earn. As you discover which targets, tiers, and types of traffic convert best, you can decide where to allocate your budget and how high to bid for optimal EPV.
CPA (Install a pixel to unlock this data)
Knowing how much you're paying on average per conversion is essential for making smart optimization decisions. CPA shows you how cost-effective your bids are on each Quality Tier so you can adjust your sliders until you reach your goal CPA.
TIP: While lower CPAs suggest you're getting conversions at a cheaper rate, you could be leaving money on the table. By spending more per conversion, you'll bid more competitively, which can help you increase conversions and net higher overall profit.
Conversions (Install a pixel to unlock this data)
Monitor the conversions you get from each Quality Tier so you can decide whether to adjust your sliders for better results. To help you determine if you could be getting even more conversions, an up-to-date likelihood of conversion is shown next to each Quality Tier.
TIP: Raise your sliders on the Quality Tiers driving the most conversions to get more high-converting traffic from those tiers!