Use domain targeting to target root domains (example.com), subdomains (blog.example.com), or TLDs (.com).

For example, the domain target cars.com would match the following URLs:

It would not match URLs like:

Domain targeting is exact match, so you will only receive traffic from pages on the root domain(s), subdomain(s), or TLD(s) that you are targeting. Unlike other target types, you cannot use quotes or brackets around a domain target to customize its match type.

Use URL targeting to target full URLs, partial URLs, or words or phrases that appear in a URL.

Examples of targets you can add as URL targets include:

By default, URL targeting is broad match so the phrase shoe sale, for example, would match any URL that contains both of those words in any order, anywhere in the URL.

You can add quotes around a URL target to make it exact match, which means it will only match URLs that contain each word in your target, in order, with no other words between them.

For example, the URL target "shoe sale" would match URLs like:

Adding brackets around a URL target makes it in-order match, which means it will match URLs that contain each word in your target, in order, but may have other words between them.

For example, the URL target [shoe sale] would match URLs like:

Use URL + page content targeting to target full or partial URLs, or words or phrases that appear in the URL or text content of a webpage.

Examples of targets you can add as URL + page content targets include:

NOTE: The examples above are the same as those we provide for URL targeting. The difference is that URL + page content targets are eligible for traffic if the targeted word or phrase appears in the content of the webpage, not just if it appears in the URL.

By default, URL + page content targeting is broad match so the phrase shoe sale, for example, would match any webpage with either a URL or content on the page containing the words shoe and sale in any order.

You can add quotes around a URL + page content target to make it exact match, which means it will only match webpages with either a URL or written text content that contains each word in your target, in order, with no other words between them.

For example, the URL + page content target "shoe sale" would match URLs like:

It would also match websites containing the phrase shoe sale written in text anywhere on the page, with no words between them.

Adding brackets around a URL + page content target makes it in-order match, which means it will match webpages with either a URL or written text content that contains each word in your target, in order, but may have other words between them.

For example, the URL + page content target [shoe sale] would match URLs like:

It would also match websites containing the words shoe and sale written in text anywhere on the page, as long as the word shoe appears on the page before the word sale. Other words may be included between shoe and sale.

Use search query targeting to target search engine results pages (SERPs) for queries containing specific words or phrases.

Examples of search query targets include:

Search query targeting is broad match by default so the phrase shoe sale, for example, would match any query that contains both of those words in any order, anywhere in the search query.

You can add quotes around a search query target to make it exact match, which means it will only match SERPs for queries that contain each word in your target, in order, with no other words between them.

For example, the search query target "sale on dresses" would match SERPs for queries like:

Adding brackets around a search query target makes it in-order match, which means it will match SERPs for queries that contain each word in your target, in order, but may have other words between them.

For example, the search query target [sale on dresses] would match SERPs for queries like:

To add targets to your Pops campaign, follow these steps:

1. Log in to RTX Platform and click into a Pops campaign (or create a new one!).

2. On the Targets tab within a campaign, select ADD TARGETS then select New Targets from the dropdown.

3. Type in (or copy and paste) targets and select the target type or types you would like to assign to them. Then, click ADD TARGETS.

NOTE: If you would like unique target types assigned to certain targets, you will need to add targets separately per target type(s). For example, if you want to add five domains as domains targets and three words as both URL and search query targets, first add the five domains to your campaign as domain targets and then add the three words as both URL and search query targets. Each of these targets will be added to your campaign as a separate item for easy tracking and optimizing!

TIP: Once you have targets added to your campaign, you can filter which Target Types you would like displayed in your data table using the Target Type filter located above the table on the right side.

If your targets aren't getting volume, refer to our article on best practices.