Before a user can convert on your offer, you need to get them onto your landing page. Pops puts you one step closer to getting the conversion by popping your page in a new browser tab. And because Pops creatives are websites, there are limitless opportunities to engage your audience and drive conversions with all kinds of digital media, whether it's text, video, or interactive content.

Pops' unique targeting lets you choose the websites that show your ad, so you can extend your reach as broadly or narrowly as you want. And with proxy bidding, you'll save on costs while still bidding competitively.

Platform & Device Targets in your Campaign Settings allow you to target users on specific device types, mobile device models, operating systems, browsers, connection types, and mobile carriers. That way, you'll reach the right audience with every impression. You can also blacklist specific types of traffic for individual Pops campaigns, or across them all.

On Pops, you have access to additional sources of traffic outside the RTX Platform userbase. Enable one or more traffic channels to place custom bids relative to your Pops CPVs, and even target traffic by device.

Surface-level data can only provide so much insight. Use our comprehensive reporting suite to find insights that drive your optimization strategy. You'll also see data on various dashboard pages within your campaigns, which you can filter and analyze to measure the KPIs that matter to you, then make inline edits right on the page. Data from dashboard tables and reporting is easy to export for offline use, so you can slice and dice your data for deeper, more actionable insights.

Fine-tune your campaign with advanced targeting and custom capping. Target any location in the world, then zero in on your audience with relevant targets. Don't want your ad to appear on a certain site? Add it as a Blacklisted Domain.
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​Conversion caps and frequency caps can limit the number of times a user is able to see your ad or convert on your offer in a given time frame. You can also customize your campaigns' dayparting schedules to run during specific days of the week or hours of the day.

High volume campaigns don't have to cost a fortune.We serve billions of impressions a day, all within your budget. And with millions of or users located all over the world, there's no limit to your potential reach.

You'll find tooltips and support links in all the places you'd expect them, and a Support Center covering dozens of topics is always a click away. Our expert Account Managers can provide personalized optimization tips, and our Customer Support team responds quickly to any questions, problems, or feedback you have.

Optimizing your bids on other platforms can take a ton of testing, and one mistake could cause you to bid more than you intended. RTX Platform has intelligent bidding tools to help you place smarter bids from the start. And with protective bid caps, you'll never have to worry about overbidding.

Learn more about Pops.