In order for a Suggested Bid to populate, certain criteria must be met:
Low volume targets often do not have enough data to display a Suggested Bid.
Suggested Bids do not appear immediately and can take up to 30 minutes to populate for new targets. After that, they'll update throughout the day.
Paused targets are eligible for Suggested Bids as long as the campaign and your account are approved and enabled.
We will not show a Suggested Bid when your bid is competitive and does not need to be adjusted.