Learn ways you can zero in on your audience.

If you know a certain type of traffic performs well for your offer, you can customize the Platform & Device Targets in your Campaign Settings to refine your reach to specific device types, mobile device models, operating systems (OSs), browsers, connection types, and mobile carriers.

You can also pause and enable channels to filter traffic sources by performance, and customize blacklists to determine which domains, sub-IDs, and IPs your campaign is eligible for traffic from.

TIP: Increase conversions with Blackballer! Blackballer intelligently pauses any channels and blacklists any sub-IDs and domains that have not received conversions after sufficient testing. Enable Blackballer on your campaign’s Settings page. Learn more.