Push ads appear as alerts containing an image and ad copy related to your offer. Users on desktop, mobile, and tablet can click or tap the notification to open your landing page, or close the alert to dismiss it.

In your creative's settings, you'll see a preview widget that shows an example of how your creative will appear when it's shown to users. Our ad serving technology optimizes the appearance of each creative when your ad is served, so don't worry if it doesn't look perfect in the preview.

Push ads are delivered directly to engaged users across devices. Here are some of the ways they outperform other ad formats:

By customizing creative images and ad content, you can easily A/B test variations to see what performs best.

Because users have to click your ad before converting, you can start measuring engagement right away by looking at the percentage of users who click each creative. This makes it easy to start optimizing for higher clickthrough rates, which typically correlate with higher conversion rates.

Push Notification ads appear alongside other apps' notifications on users' mobile phones and tablets, putting them right where users regularly check. On desktop, Push ads appear as on-screen alerts.

Push campaigns have different features and setups than Pops. Below you'll find some quick tips to help you get familiar with this new campaign type:

Push campaigns contain ad groups, which contain creatives. This hierarchy gives you the flexibility to organize your campaigns however you like. Ad groups, which are not available on Pops, provide more control to test, measure, and optimize for best results. Learn more about using ad groups according to your goals and strategies.

Pops creatives only require your offer's URL, but Push creatives include an image and ad copy. Learn more about adding creatives here. TIP: Google Images and stock photo sites are great resources for finding creative images.

Unlike Pops campaigns, which only display your ad on the sites you target, Push ads aren't really associated with specific sites. Push ads can appear even when a browser isn't open! While you can pause sites within a Push campaign, these sites are actually where the user originally opted into receiving Push ads, and they are typically shown as alphanumeric identifiers rather than the site itself.

Instead of paying per view (CPV) like you would on Pops, your Push bids are CPC (cost per click). You'll set a Default Bid per ad group, and you can further customize bids for specific sites, apps, and channels. Learn more about customizing bids.

To track Push campaign data in a third-party tracker, you'd append tracking macros to your creative URL like you would on Pops. Some macros are exclusive to a specific campaign type, so make sure you're using the correct Push-compatible macros in your URLs. NOTE: Because your URL passes data to your tracker, impression data will not track outside of RTX Platform reporting. Learn more about tracking Push performance in third-party trackers.

Follow the steps below to create a Push campaign.

Feel free to add additional ad groups within your campaign and creatives within each ad group. Your campaign will be eligible for traffic as soon as our compliance team approves your creatives.

You can run a wide variety of offers on Push including offers from the casino and gambling, crypto, dating, entertainment, e-commerce, health, insurance, and sweepstakes verticals! Feel free to reach out to your account manager or our support team for suggestions.

Start with broad targeting. Unlike Pops, Push campaigns are most profitable when they run on all sites, apps, channels, and publishers.

Apply suggested bids. To help you get optimal volume without overspending, we display a Suggested Default Bid in your ad group settings, as well as suggested bids for channels that are more competitive. Before adjusting ad group default bids or applying custom bids to specific sites, apps, and/or channels, give your campaign time to gather enough data to determine if and how you need to optimize bids.

Create additional ad groups. Ad groups can help you organize your campaign in new ways for efficient management, testing, and optimization. This article has best practices for ad groups, and this article tells you step-by-step how to create new ad groups.

A/B test creatives. Add multiple creatives with different variations to see which perform best so you can optimize for better clickthrough and conversion rates. Find out how to add new creatives.

Test new offers. You can run many verticals on Push traffic, so if there's an offer you think would perform well, give it a try! Learn more about creating Push campaigns.

Use RTX Platform reporting to drive your optimization. Because third-party trackers aren't able to capture data until a user clicks, RTX Platform is the only place you'll find performance data per impression. Measure engagement, not only by conversion rate, but also by clickthrough rate (CTR). Learn more about reporting.