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Bulk adjust custom CPC bids incrementally or apply a set bid amount
Bulk adjust custom CPC bids incrementally or apply a set bid amount
RTX Platform Support avatar
Written by RTX Platform Support
Updated over a week ago

There are three ways to adjust custom bids in bulk for Channels, Sites, or Apps within a particular ad group at a time:

  • Increase or decrease by a percent

  • Increase or decrease by a dollar amount

  • Apply a set amount

NOTE: You can only bulk update bids for custom bids. Looking to update bids that are at the Default Bid? Simply edit the Default Bid on your ad group’s Settings page, and save!

TIP: If any Channel bids are below the Suggested Bid, you can update them to their Suggested Bids individually or in bulk. Learn more.

When should you adjust your bids?

Adjusting bids is a great way to optimize ROI. Here are a few example scenarios when adjusting bids can lead to bigger profits:

  • Optimizing an entire ad group by margins. When an ad group has a positive ROI (i.e., you're profiting more from the ad group than you're spending on it), increase all bids to see if you can boost ROI even more. You could start with a small increase and continue raising bids as long as your ROI continues to improve.

  • Decreasing bids for underperforming Channels, Sites, and Apps. Filter Channels, Sites, and Apps by profit to identify which ones are costing you more than they're worth, then lower their bids to see if they're more profitable at a lower cost. This is a good rule of thumb before pausing targets that don't back out.

  • Increasing bids for high-performing Channels, Sites, and Apps. Identify your most profitable Channels, Sites, and Apps and increase their bids to raise their volume. Then, see which of those targets saw an improvement in ROI and continue increasing their bids incrementally.

Adjusting Custom Bids by a Percent or Dollar Amount

To increase or decrease custom bids by a percent or dollar amount, follow the directions below.

  1. Log into your RTX Platform account.

  2. Click Push at the top of the page to navigate to the Push Campaigns page. Then, click on the campaign name whose ad group you want to optimize, then click on the ad group.

  3. Navigate to your ad group's Channels, Sites, or Apps page by clicking Channels, Sites, or Apps.

  4. Check the box next to each target you want to update. NOTE: When selecting multiple targets at a time, they must be on the same page. Use the dropdown below the targets table to display up to 500 rows per page. To select all targets on the page, check the top-most checkbox in the table header. To select all targets across all pages, check the top-most checkbox in the table, then click the link above the table to select all rows on all pages.

  5. From the "Edit" dropdown, select Change CPC Bid.

  6. To increase or decrease custom bids for the selected targets by a percent, select the "Percent Adjustment" option. To increase or decrease bids for the selected targets by a dollar amount, select the "Dollar Adjustment" option.

  7. Choose "Increase By" or "Decrease By" from the dropdown menu, then enter the percent or dollar amount you want to increase or decrease your bids. For example, if you've selected two targets with $.01 and $.02 bids and you want to increase them 50%, you'd select "Increase By" and enter "50" into the percent field. This would change your bids to $.015 and $.03, respectively. If you want to increase your $.01 and $.02 bids by $.03, your bids would update to $.04 and $.05.

  8. If you want to apply a floor bid (when decreasing) or ceiling bid (when increasing) to your selected targets, enter a limit into the field under "Applying Limits to Adjusted Bids". For example, if you're increasing bids by 30%, but you don't want any bids to be set higher than $.2, you'd enter ".2" as the limit. If you're decreasing bids by 30% and don't want any bids to be set lower than $.05, you'd enter ".05" as the limit. NOTE: Any adjusted bids that would exceed your limit will be updated to the bid you've set as your limit. For example, if you're increasing bids by 30% and one of your selected bids is $.19, its adjusted bid would be $.247. However, if you set a limit of $.2, that bid would adjust to $.2 instead of $.247.

  9. Click Update Bids to apply your adjustment to the selected targets.

Applying a Set Amount to Custom Bids as a New Bid

To apply a new bid to selected targets, follow the directions below.

  1. Log into your RTX Platform account.

  2. Click Push at the top of the page to navigate to the Push Campaigns page. Then, click on the campaign name whose ad group you want to optimize, then click on the ad group.

  3. Navigate to your ad group's Channels, Sites, or Apps page by clicking Channels, Sites, or Apps.

  4. Check the box next to each target you want to update. NOTE: When selecting multiple targets at a time, they must be on the same page. Use the dropdown below the targets table to display up to 500 rows per page. To select all targets on the page, check the top-most checkbox in the table header. To select all targets across all pages, check the top-most checkbox in the table, then click the link above the table to select all rows on all pages.

  5. From the "Edit" dropdown, select Change CPC Bid.

  6. Select the "Set Amount" option.

  7. In the text field, enter the amount you want to bid for the selected targets. For example, if you've selected two targets with $.01 and $.02 bids and you enter $.03, a $.03 bid will be applied to both targets.

  8. Click Update Bids to apply your adjustment to the selected targets.

TIP: You can also edit bids for individual targets by clicking a target's bid in the CPC column of your Channels, Sites, or Apps tab and entering a new bid, then clicking on the checkbox to apply it.

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