Our most successful advertisers use pixels to track conversions in RTX Platform. Without this data, you don't have the insights you need to make optimization decisions that drive higher profit.

By installing a conversion pixel, you'll see conversion data like profit, CPA, revenue, and more in RTX Platform reporting.

Server-to-server (S2S) conversion tracking, also called server postback tracking or server-side tracking, is the most secure and reliable way to track conversion events and revenue in RTX Platform. Unlike JavaScript and image pixel conversion tracking, S2S code does not get inserted into the code on your conversion page. If you do not have the ability to edit your conversion page's code, or if your offer requires S2S conversion tracking, you should use an S2S pixel to track conversion events and revenue.

To properly set up S2S conversion event tracking, you'll need to make edits to your creative URLs and your S2S code. Getting set up with S2S is more complex than JavaScript or image pixel tracking and may not be suitable for beginners.

Follow the instructions below to implement S2S tracking and learn how the process works.

1. Create a pixel event and assign it to your campaign. Follow steps 1-5 in this article to create and assign your pixel event.

2. Select Server to Server from the modal.

3. Edit your creative URL. Append our {click_id} macro using the parameter that your affiliate company's receiving ad server accepts. When a user lands on your URL, RTX Platform will replace the {click_id} macro in your URL with the actual click ID value. For example, if your creative URL is http://www.myoffer.com/buy-this-thing.html and your affiliate company uses someparam as the parameter to track click ID, you'd structure your creative URL as: http://www.myoffer.com/buy-this-thing.html?someparam={click_id}. When a user visits this URL, {click_id} will automatically update to a unique click ID value, like this: http://www.myoffer.com/buy-this-thing.html?someparam=1234567

4. Edit your S2S code to pass the click ID value. Your affiliate company needs to populate the actual click ID value in the S2S code we provide. For that to happen, you need to tell the affiliate company which parameter is passing the click ID in your offer's URL so it knows where to find the click ID value. To do this, you need to edit your S2S code by replacing <click_id> with the parameter you're passing {click_id} into in your creative URL, structured according to the format your affiliate company supports. For example, if your S2S code is https://cn.rtclx.com/conv/?v=OGU1YzZjQ6MjE5NQ%3D%3D&p=9&r=&b=<click_id> and your affiliate company requires the someparam parameter to be contained within double brackets, you'd edit your S2S code to: https://cn.rtclx.com/conv/?v=OGU1YzZjQ6MjE5NQ%3D%3D&p=9&r=&b=[[someparam]]. When a user performs the conversion event you're tracking, [[someparam]] will automatically update to the click ID that generated the conversion, like this: https://cn.rtclx.com/conv/?v=OGU1YzZjQ6MjE5NQ%3D%3D&p=9&r=&b=1234567

5. (Optional) Edit your S2S code to pass conversion value. You can set a conversion amount in your Campaign Settings that will track the same payout each time your pixel fires, however, you can override this conversion amount with a static or dynamic value by editing your pixel code. Learn more about tracking revenue.

6. Place your S2S code with the affiliate company. Your affiliate company should have an option for you to place your S2S code. Once you've made the above edits to your S2S code, copy and paste it into your offer via your affiliate company.

7. Sit back as the magic happens! Your affiliate company will replace the parameter you appended to the S2S code with the click ID value that populated in your offer's URL. The affiliate company then sends this code back to RTX Platform to let us know that the click associated with the appended click ID lead to a conversion event, and RTX Platform will record this conversion event and the associated revenue, which you'll see in your RTX Platform data.

Depending on your tracker and/or affiliate network, you may need to complete each of these steps for each unique RTX Platform campaign.

__________________________________________________________________

In addition to tracking conversion data in RTX Platform, you can also capture this data in your tracking platform or affiliate network. We've created documentation for tracking conversion data both in RTX Platform as well as several popular tracking platforms and networks:

__________________________________________________________________

Watch our video on how to install RTX Platform's conversion pixel to optimize your campaigns!

Need extra help? Schedule a call with a pixel expert who can help you place your pixel or do it for you.