If you're using a third-party tracking platform (i.e., Voluum, Prosper202, etc.) and would like to track the full URLs of the pages that serve your Pops ads, you can append the {url} macro to your Pops creative URLs. When your Pops ad is shown to a user, the {url} macro appended to your creative URL will capture the full referrer (i.e., the entire URL of the page that initiated the pop), and your tracking platform will store this information for you.
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Of course, this information is automatically available to you in our reporting suite.