Find out ways to track traffic channel performance so you can optimize your campaigns.
There are three ways to measure traffic channel performance data*:
Use our reporting suite to see channel data by dimensions including campaign, creative, or target.
See campaign-level channel data at a glance on the Channel Optimization tab within a Pops campaign.
Append the {channel} macro to your creative URL(s) to track channel data in your third-party tracking platform.
*Please note that channel data is available from April 1st, 2016 and later.