Campaign & Budget Tutorial in New RTX Platform

The Campaign & Budget settings allow adding the campaign name, budget, price, and limits.

Depending on the campaign type, the following fields are available:

Field	Description
Name	Allows adding a name of the campaign.
When do you want to start a campaign?	Two options are available: – Start immediately, run continuously The campaign will start buying immediately. – Setup start and end date This allows you to set a date range over which the campaign will be active.
Total Budget	Allows setting the total budget limit for the Campaign. The campaign will not spend above the set value. Note: Leaving this field empty means that the Campaign does not have a budget limit.
Daily Budget	Allows setting a daily budget limit for the Campaign. The Campaign will not spend above the set value daily. Note: Leaving this field empty means that the Campaign does not have a budget limit.
Default CPC	Allows setting a fixed CPC price that is paid by the advertiser.
Default eCPM	Allows setting a fixed CPM price that is paid by the advertiser.
Default CPV	Allows setting a fixed CPV price that is paid by the advertiser.
How would you like to spend your daily budget?	Allows setting a budget type for the Campaign. The following budget types are available: ASAP – The budget will be fulfilled as soon as possible. Evenly – The budget will be distributed proportionally throughout the day. Note: Evenly and ASAP limits work independently and thus changing Budget Type can lead to potential budget overspends.
Allow 3rd-party traffic	If this checkbox is checked, traffic from direct and third parties will be allowed.
Daily Clicks	Allows setting a daily click limit for the campaign. Note: The system will distribute clicks proportionally throughout the 24 hours a day.
Conversions per Day	Allows setting a daily conversions limit for the campaign.
Clicks per IP	Allows setting a limit on the number of clicks that can be made from a unique IP address per day.
Daily Views	Allows setting a daily view limit for the campaign. Note: The system will distribute views proportionally throughout the 24 hours a day.
Views per IP	Allows setting a limit on the number of views that can be made from a unique IP address per day.
Impressions per day	Allows setting a daily impressions limit for the campaign. Note: The system will distribute impressions proportionally throughout the 24 hours a day.
Impressions per IP	Allows setting a limit on the number of impressions that can be made from a unique IP address per day.

Note

Campaign settings depend on the campaigns supported by the network you are working with. For any questions related to setting up campaigns, please contact your account manager.