Keywords Targeting helps ads reach desired end-users by selecting relevant keywords.
By increasing the bid, you can attract more traffic from users who use these keywords in search.
Keywords Targeting is located within each respective campaign, under "Keywords"
By default each new offer contains keyword * with RON match type. It allows you buy traffic from all the sources. If you want to target ads to relevant keywords, you need to add them (New Keyword button). Disable RON keyword to block traffic from it.
To increase or decrease bids for certain keywords, adjust the bid price.
How To Add Keywords
Create One By One
This option is suitable if you need to add several keywords with different match types.
Click on the New Keyword button.
2. Add the desired keyword and select match type.
Match Type | Description |
Broad | It allows all queries that contain the keyword(s) in any order. |
Phrase | It allows queries that contain the keyword(s) and the keyword(s) along with other words before it or after it. |
Exact | It allows queries that exactly match the keyword(s). |
Negative
If enabled, it will disable bidding on matching keyword requests, based on the Match Type chosen. A negative keyword is a type of keyword that prevents the ad from being triggered by a certain word or phrase. The ad with negative keywords isn’t shown to anyone who is searching for those words or phrases.
Click Submit to save changes.
Adding Keywords From A File
Click on the Import Keywords
button.
click on the From File option at the top.
Click on the Choose File button and import the file with the domains in a
.csvformat.
This file should consist of the following columns:
Keyword | Match Type | Bid | Negative | Enabled |
Required. | Required. | Optional. The CPV price you want to pay per keyword. | Optional. 'true' is for negative. 'false' is for regular. | Optional. 'true' is for enabled. 'false' is for disabled. |
Example
Keyword,Match Type,Bid,Negative,Enabled
cars,broad,0.8,false,true
auto,exact,1,true,false
Click Submit.