Manage your advertising campaigns

Add creatives to a campaign

After you've created a campaign, follow this guide to add the creatives that users see when your ad is shown.

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Keyword/target match type overview

There are 3 Pops target types and 1 type of InText keyword. Find out how each type uniquely matches to determine where your ads are shown.

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Add top volume keywords/targets

Make sure your ad is viewed by as many people as possible by adding high volume Pops targets and InText keywords to your campaigns.

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Approval process for new keywords/targets

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Import keywords or targets

Add keywords or targets to your campaign by importing them from a spreadsheet.

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Why did my spreadsheet import fail?

If you're having trouble importing keywords or targets, this guide can help you pinpoint the problem.

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Why didn't my keywords/targets get added to my campaign?

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Why were my targets or keywords rejected?

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Domain, Keyword, and Run of Network Targets on Pops

Familiarize yourself with the different types of Pops targets and how they match the sites that serve your ad.

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Target a URL on Pops

Learn how to target a specific page on a website.

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Run of network targeting (RON) on Pops

Broadly target all traffic with Run of Network to increase volume and discover new, high-converting sites to target.

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Why are my Category Targets disabled?

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What should I bid on a new campaign with no data?

Place bids to set yourself up for success from the start.

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Why don't I see a Smart Bid or Bid Graph for my keyword or target?

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Proxy Bidding overview

With Proxy Bids, you'll only pay slightly more than the next highest bid.

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Bid higher than $.5 on Pops

Learn how to bid more competitively on targets to increase your volume.

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Unlocking additional traffic channels

Learn how to unlock all channels to receive additional traffic and scale your campaigns.

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What does it mean when a traffic channel is temporarily unavailable?

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Find the ID number for a campaign, creative, or keyword/target

Distinguish campaigns, creatives, keywords, and targets by their unique ID.

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What should I do if my creative, keyword, or target gets rejected?

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Export and bulk edit keywords/targets

Make changes to your keywords or targets in a spreadsheet that you can import directly into your campaign.

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Target specific geos in locations around the world

Choose the specific geographic locations where you want your ad shown.

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Copy a Pops campaign

Follow these steps to make a copy of an existing Pops campaign, which you can tweak and test to optimize performance.

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InText ad formats and creative dimensions

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Limit conversions per user within a campaign

Use Conversion Caps to prevent a user from converting too many times on your offer.

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