RTX Platform's Native Exchange (beta)

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19 articles in this collection
Written by RTX Platform Support

VIDEO: Create your first campaign on RTX Platform's Native DSP

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Written by RTX Platform Support
Updated over a week ago

Make a copy of an ad group within a Native campaign

Duplicate an existing ad group, then make slight changes to see which ad group performs best.
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Written by RTX Platform Support
Updated over a week ago

Creating and editing ad groups within Native campaigns

Share budgets and settings across ad groups to seamlessly create and organize campaigns your way.
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Written by RTX Platform Support
Updated over a week ago

VIDEO: Learn how to use ad groups in RTX Platform's Native DSP

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Written by RTX Platform Support
Updated over a week ago

Creating and editing creatives within Native ad groups

With five different, high-converting Native creative types, you can engage your audiences across countless apps and sites.
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Written by RTX Platform Support
Updated over a week ago

Advertising Guidelines: RTX Platform's Native Exchange

Find out what advertising offers and content we allow and prohibit to ensure you run compliant campaigns.
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Written by RTX Platform Support
Updated over a week ago

How will my Native creative be shown to users?

Find out how various Native ad units look and what factors determine how the ad is shown when it's served.
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Written by RTX Platform Support
Updated over a week ago

Make copies of your creative to test variations

Duplicate any creatives you've added to your ad group, then make small changes to test and optimize your ad content.
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Written by RTX Platform Support
Updated over a week ago

Best practices for Native Creatives

Find out how to craft the most effective creatives and get ideas for testing and optimizing them for maximum CTR and profit.
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Written by RTX Platform Support
Updated over a week ago

Using Categories, Sites, and Apps to customize where your Native ad is served

Learn how to customize the sites and apps that are eligible to serve your ad so you can align your offer with the most relevant content.
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Written by RTX Platform Support
Updated over a week ago

Using Channels and Publishers to customize Native traffic sources

Learn how to customize the channels and publishers that are eligible to serve your ad so you can optimize sources of traffic.
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Written by RTX Platform Support
Updated over a week ago

Customizing bids on Native Ad Groups, Channels, Sites, and Apps

Learn how to structure your CPM bids for the most optimized bidding strategy.
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Written by RTX Platform Support
Updated over a week ago

Customize Delivery Speed for Native campaigns and ad groups to pace volume and budgets

Customize how your daily budget is spent, which will also determine how impressions are distributed throughout the day.
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Written by RTX Platform Support
Updated over a week ago

Target or exclude certain Native traffic with Platform & Device Targets

Platform & Device Targeting is a great way to narrow in your most profitable audiences, which can raise your ROI and lower your CPA.
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Written by RTX Platform Support
Updated over a week ago

Find the ID number for a Native campaign, ad group, or creative

Distinguish campaigns, ad groups, and creatives by their unique ID.
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Written by RTX Platform Support
Updated over a week ago

Tracking Native conversion events in RTX Platform with server-to-server pixels

Find out how server-to-server (S2S) tracking works and learn how to properly set it up for your Native campaigns.
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Written by RTX Platform Support
Updated over a week ago

Tracking Native revenue in RTX Platform

See how much you're earning from your Native campaigns by tracking valuable revenue data via a static or dynamic conversion amount.
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Written by RTX Platform Support
Updated over a week ago

VIDEO: How to install RTX Platform's conversion pixel to optimize your campaigns

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Written by RTX Platform Support
Updated over a week ago

See Native performance at a glance on dashboard pages

View Native performance data as you navigate RTX Platform to guide your optimization.
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Written by RTX Platform Support
Updated over a week ago