Follow these steps to build your first campaign from start to finish.
Before You Get Started...
Before creating a campaign, please make sure your offer complies with our terms of service. Any attempt to bypass RTX Platform's compliance team with prohibited advertisements or other violation of RTX Platform's Terms and Conditions will result in immediate account termination, and remaining advertising funds will be forfeited. If you're not sure whether you can run your campaign with us, feel free to ask us directly at firstname.lastname@example.org.
Creating a Pops Campaign
Select Pops from the top of the page to navigate to the Pops Overview Page. You won't see any data here until your campaigns are live, but this will serve as a great place to find quick stats and important alerts about your Pops campaigns once you start receiving traffic.
Click the Campaigns tab in the navigation bar. This is the page you'll use to navigate to specific Pops campaigns, update campaign statuses, and see campaign-level data once traffic starts flowing.
Start building your new Pops campaign by clicking the New Campaign button.
Customizing Your Pops Campaign
Now you should be on the page where you can customize your Pops campaign's settings. Let's break down your options:
Choose a name that helps you easily identify your campaign. Your campaign name is only visible to you, so it doesn't need to be creative or catchy.
Campaigns are rated "Mainstream" by default, but if you're running an adult offer, you'll need to select "Adult" from the rating dropdown to keep your campaign compliant.
NOTE: Campaign ratings cannot be changed after being set.
Choose the category and sub-category that best describes your offer. This setting helps us suggest targets and boost your conversions, and cannot be changed later.
Use the box on the left to browse for the locations you'd like to target, or type a location into the search bar to find a specific location. Click the plus sign next to any location to add it as a geo target.
Platform & Device Targets
New campaigns target all available traffic by default. If you only want your campaign to be shown to users on certain device types, mobile device models, operating systems, browsers, connection types, or mobile carriers, select the Custom option and choose the criteria you'd like to target or exclude. Learn more about Platform & Device Targets.
Default Base CPV
Default Base CPVs serve as a benchmark for how much you pay per impression, depending on the quality of the impression and your Conversion Boost℠: Quality Tiers℠ settings, which you'll customize in the next step.
When you add new targets to a campaign without specifying bids for them, the Default Base CPV you set here will apply. You can edit Base CPVs for multiple or individual targets at any time, which is a best practice for optimization.
You can also update your Default Base CPV in your Campaign Settings later to bulk update bids you haven't customized. Learn more about Base CPV Bids.
TIP: Any target with a Default Base CPV will be shown on your Targets tab a with gray, italicized bid, which signifies that you have not customized the bid.
TIP: Roughly 30 minutes after you add targets, Suggested Bids will populate.
Conversion Boost℠: Quality Tiers℠
Conversion Boost uses intelligent machine learning to categorize each impression into three quality tiers, based on likelihood of conversion.
You can customize how much you'd like to bid for traffic from each Quality Tier by adjusting your tier sliders. As you adjust your sliders, an estimated CPV (est. CPV) will populate based on the Default Base CPV you entered in the previous step. The est. CPV is how much you'll pay, at most, per impression from that tier for targets without customized bids. Learn more about Conversion Boost℠: Quality Tiers℠.
NOTE: Your bids proxy down to slightly more than the next highest bidder, so your average CPV for targets without custom bids is likely to be lower than your est. CPV Bid. Learn more about proxy bids.
Potential Daily Reach
At this point, the Potential Daily Reach indicator on the right side of the page will update to show how much traffic your campaign is eligible for per day based on your geographic targets, Platform & Device targets, Default Base CPV, and Conversion Boost settings. Learn more about Potential Daily Reach.
NOTE: Other campaign settings, like custom schedules and frequency caps, in addition to the targets you add, will restrict your reach. These criteria are not factored into your Potential Daily Reach.
By default, your campaign will start running once you've added targets and creatives and our compliance team has approved your campaign. If you'd like to customize when your campaign runs, click the Show Options button to expose the Status and Dayparting Schedule settings.
You can change a campaign's status at any time, and it doesn't have to start running immediately. Control the status of your campaign by choosing one of the following options from the Status dropdown menu:
- Enabled campaigns are live and running.
- Paused campaigns are temporarily stopped from running and resume whenever you reactivate the campaign.
- Archived campaigns are stopped and stored out of sight from the rest of your campaigns. You can access or reactivate an archived campaign at any time.
Dayparting Time Zone & Schedule
Campaign performance sometimes varies depending on the time of day or day of the week the ad is served. By default, your campaign will run at all times, but you can use dayparting to customize when your ads are displayed.
To customize your dayparting schedule, first choose a time zone to apply to your schedule. Next, select the radio button labeled Apply Custom Schedule. From the schedule editor, fill in the boxes that correspond with the day of the week and time of day you'd like your ads to be served, or use the checkboxes next to each hour or day to select or deselect rows and columns. When you're finished, click Done.
TIP: Customizing your campaign to run at the most successful times for your business can improve the quality of your traffic. For example, an online dating service might only want to run on nights and weekends if the advertiser knows the target audience typically doesn't use the service during business hours.
Frequency caps limit the number of times a user can see your ad in a given length of time. You can specify the maximum number of impressions per user, then choose the length of time to apply that limit.
For example, setting your frequency cap to 2 impressions in a 12 hour time period means a user will not be shown your ad after seeing it twice within 12 hours. After the 12 hour period has elapsed, the user may be shown your ad again.
To set a frequency cap, check the box to enable frequency caps, enter the maximum number of impressions you want to allow per user, and set the time period for the limitation from the dropdown menu.
NOTE: After checking the box to enable frequency caps, the default setting applies a limit of 3 impressions per 24 hours. This is a good setting to start with, however, you should test different frequency cap settings to see what works best for your unique campaign.
Campaigns have unlimited budgets by default, but you can apply daily and total budgets to limit how much your campaign spends.
NOTE: Daily and total budgets must be at least $10, however, this does not mean your campaign is required to reach its daily or total budgets in spend.
Enter the maximum amount you'd like to spend per day on impressions, or leave the field blank to keep the campaign running all day. Once your campaign reaches its daily budget, it will stop running for the rest of the day.
NOTE: Spend may exceed your daily budget by up to 20% but will never exceed your total budget.
Enter the maximum amount you'd like to spend on impressions for the duration of the campaign, or leave the field blank to keep the campaign running indefinitely. Once your campaign reaches its total budget, it will stop running until you increase its total budget.
Delivery Speed determines how your daily budget is spent, which will also determine how impressions are distributed throughout the day.
By default, your campaign is set to Paced Speed, which will distribute impressions evenly throughout the day in an attempt to reach your daily budget. If you'd like to receive all eligible impressions, getting as much volume as quickly as possible, select Express Speed. Learn more about Delivery Speed.
NOTE: To use Paced Speed, you must enter a daily budget.
In this step, you can customize settings related to conversions and revenue, which will help Conversion Boost automatically optimize your campaign and allow you to collect the conversion and revenue data you need to manually optimize for maximum ROI.
NOTE: Once you set up your campaign and assign a pixel, you'll need to install the pixel to track conversions and revenue. The Revenue Tracking settings you customize here will go into effect once this pixel is installed. Learn more about installing conversion pixels.
TIP: Defining conversion is up to you. It could be a purchase, form submission, etc. Essentially, conversion is a goal you'd like users to accomplish on your site. In most cases, a conversion generates revenue. Learn more about conversions.
Pixels tell RTX Platform when you receive a conversion and how much you earn. To implement conversion tracking and activate enhanced Conversion Boost auto-optimization, you'll need to create and assign a pixel in RTX Platform, then install it into your offer.
If this is your first campaign, you probably haven't created any pixels yet. Once you do, they'll be available in the Pixel Assignment dropdown for you to apply to any campaign.
To create and assign a pixel: Select "Create New Pixel" from the Pixel Assignment dropdown. Enter a name for your pixel, then select the event your offer considers a conversion (i.e. Form Submit, Lead, Purchase, Pageview, etc). Click "Save" to generate your pixel and assign it to your campaign.
- If you're installing a Pageview pixel, install it on the page you're tracking as a conversion. Learn more about Pageview pixels.
- If your offer pays a different amount per conversion, your affiliate network may provide a macro you can use to dynamically populate the conversion amount in your pixel code. Before installing the pixel code you've copied, you'll need to append your affiliate network's payout macro to your pixel code. Learn more about tracking your payouts.
- Server to Server pixels require additional steps, which you'll find here.
Default Conversion Amount
Enter the payout you receive for each conversion to track how much you earn from your campaigns, creatives, and targets. As a best practice, you should leave this field blank if you're unsure of your conversion amount.
TIP: You can edit your pixel code to pass a static or dynamic conversion amount, which will override the Default Conversion Amount you enter here. If your payouts vary per conversion, ask your affiliate network to provide you with a macro that populates the amount per conversion, which you can pass through your pixel code. Learn more about tracking your payouts.
Blackballer uses sophisticated machine learning to intelligently block underperforming traffic for your campaigns, so you can quickly and profitably scale. As you continue to optimize your campaigns, Blackballer works in the background to block out traffic that isn’t converting for your specific offer and settings.
You can allow Blackballer to pause channels, blacklist sub-IDs, and/or blacklist domains. Simply check the boxes next to what you would like Blackballer to automatically pause or blacklist.
NOTE: In order to unlock and utilize this feature, you must have a pixel assigned and installed. Blackballer will begin optimizing once a conversion has been fired for the campaign.
Conversion caps limit the number of times a user can convert on your campaign in a given length of time. You can specify the maximum number of conversions per user, then choose the length of time to apply that limit.
For example, setting your conversion cap to 2 conversions in a 12 hour time period means a user will not be shown any creatives from your campaign once they've converted twice within 12 hours. After the 12 hour period has elapsed, the user may be shown your ad again.
To set a conversion cap, check the box to enable conversion caps, enter the number of conversions you want to allow per user, and set the time period for the limitation from the dropdown menu.
NOTE: In order to unlock and utilize this feature, you must have a pixel assigned and installed.
Applying Your Settings
Once you're happy with your campaign settings, click SAVE CAMPAIGN at the bottom of the page.
Now that you've customized your Campaign Settings, you're ready to add creatives.