Target multiple variations of the same URL by adding a wildcard character (*) to your keyword target.
With Pops campaigns, you can use an asterisk (*) as a wildcard character in your keyword targets. The wildcard will match any character or string of characters, so you can broaden your reach to similarly relevant sites. This is a great way to target misspellings and other variations with a single keyword target.
The keyword fav*rite, for example, would match if the URL, meta data, or page content contains words like favorite, favourite, favarite, etc. Technically, it would even match a URL or page containing favooooorite or fav129sjxe3ite, but those cases aren't very likely.
Here are some example URLs that would match the keyword target fav*rite:
NOTE: If you're targeting run of network or other keyword or domain targets that could match the same URLs, they may compete for the same impressions, which can drive up your Smart Bids. Find out more about overlapping targets.