Learn how to run an adult-rated campaign on our platform.
Creating and Managing Adult Campaigns
When creating a Pops campaign, select the "Adult" rating in your Campaign Settings to classify your campaign as adult. This cannot be changed later.
Your adult campaigns will be accessible in RTX Platform from all the same places as your mainstream campaigns (i.e., your All Campaigns tab and the retractable sidebar), but will be labeled "Adult" on your All Campaigns tab.
Adult campaigns support keyword and domain targets that match any site on our adult whitelist. If you cannot add an adult-rated website to your targets list, please reach out and let us know. After we review the domain and confirm the site has adult content, we'll add it to the whitelist. You can also add the run of network target to adult Pops campaigns that will match any site on our adult whitelist.
Compliance on Adult Campaigns
Promoting offers that are sexual in nature and/or targeting sites that are adult related is only compliant on adult-rated campaigns. Mainstream-rated campaigns are not permitted to promote or target adult content, and adult sites are blacklisted from matching for impressions on mainstream campaigns. Adult campaigns will only run on adult sites. While your offer does not have to be adult-related, you may only add adult-related targets to Adult campaigns.