By applying the Suggested Base Bid, the targets you add to your campaign will have optimal bids for the amount of volume you'd like.
What is the Suggested Base Bid?
Each campaign has a customizable Base Bid, which applies to new targets you add to your campaign. Your base bid also serves as a benchmark for how your bids are calibrated per Conversion Boost℠: Quality Tier℠.
To help you bid high enough to get a moderate amount of volume, a Suggested Base Bid is shown next to the Base Bid field in your Campaign Settings. As a best practice, we recommend setting your Base Bid to the suggested amount or higher.
How is the Suggested Base Bid calculated?
Your Suggested Base Bid determines the best bid for moderate volume based on your Geographic Targets and Platform & Device Targets. As you customize these settings, your Suggested Base Bid will update in real-time.
How can I use the Suggested Base Bid to optimize a new campaign?
The bids you place on your targets significantly affect the amount of traffic your campaign will receive. Depending on your Geographic Targets and Platform & Device Target configurations, you may need to bid higher or lower per target to be eligible for your desired amount of volume.
TIP: Use the Potential Daily Reach indicator and Suggested Base Bid features together to ensure your campaign is eligible for the amount of volume you'd like to receive. If you've applied the Suggested Base Bid and your Potential Daily Reach indicates your audience is still too specific, try broadening your geographic and/or Platform & Device targeting, or move your quality tier sliders further to the right to bid higher on specific traffic tiers.
TIP: Smart Bid technology will populate a unique recommended bid per target roughly 30 minutes after the new target is added, which you can use if you'd like to optimize bids more granularly.
How can I apply the Suggested Base Bid to my campaign?
After you've customized your Geographic Targets and Platform & Device Targets, the optimal Suggested Base Bid will be listed next to the Base Bid field in your Campaign Settings. This amount will pre-populate in the Base Bid field once you add one or more geographic targets.
NOTE: As you adjust your settings, your Suggested Base Bid will update in real-time, however, the pre-populated amount in the Base Bid field will remain the same. To apply an updated Suggested Base Bid, enter the amount into the Base Bid field.