Learn all about how our machine learning algorithm works and how it can help you increase your conversions.
What is Conversion Boost?
Conversion Boost is a tool that categorizes traffic for you, saving you time and giving you more control over the quality of traffic you receive. Our machine-learning algorithm intelligently categorizes traffic into three Quality Tiers based on conversion likelihood, and you can customize bids for each tier:
- High | Highest likelihood of conversion
- Medium | Higher than average likelihood of conversion
TIP: Up-to-date quality scores are listed for the High and Medium Quality Tiers in your Campaign Settings and the Targets tab within a campaign to convey how much higher the likelihood of conversion is compared to the Low tier.
The likelihood of conversion will continuously improve as our Conversion Boost algorithm learns more over time. Place an RTX Platform conversion pixel and the algorithm will be further tailored to categorize traffic for your specific campaign and settings.
Adjusting Quality Tier sliders
NOTE: The quality scores for each tier's conversion likelihood in the image above are examples. For updated numbers, please see the feature in your Campaign Settings or the Targets tab within a campaign.
Quality Tier sliders can be adjusted in your Campaign Settings and the Targets tab within a campaign. Adjusting these sliders determines how much higher or lower you want to bid per tier. By default, all sliders will be in the middle. Move the slider to the left to bid lower on a particular Quality Tier, or to the right to bid higher.
TIP: You can turn low quality traffic off by moving the Low tier's slider all the way to the left, however, you may still occasionally receive traffic from this tier to ensure our machine-learning algorithm improves with maximum accuracy.
A Dynamic CPV Bid or Estimated CPV is listed below each tier, which updates in realtime as you adjust your sliders. This amount is what you will pay, by default, for an impression from this tier.
NOTE: Dynamic CPV Bids/Estimated CPVs can change as our machine learning algorithm continues to get smarter.
Setting a Default Base CPV Bid
The Base CPV Bid you apply in your Campaign Settings applies as a default bid for new targets you add to your campaign, as well as existing targets that don't have custom bids.
Your bid for each Quality Tier is determined by your Base CPV Bid and your Quality Tier slider positions. In addition to adjusting the sliders to affect your bid per tier, you can also adjust your Base CPV Bid. When you enter or change the Base CPV Bid in your Campaign Settings, your bids per Quality Tier will update relative to your Base CPV Bid.
TIP: The amount entered as your Base CPV Bid will always be the same amount as the center position of your Middle Tier's slider. This can help you understand how Quality Tier sliders determine your bids per tier relative to your Base CPV Bid.
Your Base CPV Bid will be pre-populated with a Suggested Base Bid that the system recommends for optimal volume, based on your geographic and Platform & Device targeting. Apply the Suggested Base Bid or higher to set your campaign up for success.
NOTE: As you adjust the Base CPV Bid and Quality Tier sliders in your Campaign Settings, your Potential Daily Reach will fluctuate to give an accurate representation of your campaign’s potential volume.
Customizing bids per target
When you customize a target's bid, the custom bid acts as the target's own unique Base Bid, so the amount you pay per impression will be determined by the target's custom bid and your Quality Tier slider positioning. You should continue to increase bids for high converting targets. Learn more about default and custom Base Bids.
TIP: The range shown in the target's eCPV column on your campaign's Targets tab shows how much you'll spend on traffic across all Quality Tiers. Learn more about eCPV.
TIP: Use reporting to track performance metrics such as profit and CPA for each target and Quality Tier so you can optimize bids per target.
Tracking and optimizing Quality Tier performance
With RTX Platform reporting, you can see which tiers your traffic is coming from. Pair the Traffic Tier dimension with other metrics and dimensions to find insights that can help you optimize your Base Bid and Quality Tier settings.
For example: Pair the Traffic Tier and Campaign dimensions with Profit, Conversions, Conversion Rate, and/or CPA. Then, identify the best performing tiers and raise their sliders. High profit, conversions, and conversion rate, and/or low CPA indicate good performance.
TIP: Raising Quality Tier sliders makes your bids for that tier more competitive. Competitive bids not only help you increase volume from a Quality Tier, but can also bring in even higher quality traffic from that tier.
If you've installed a conversion pixel and have received at least one conversion, your campaign's Targets tab will display Average CPV, Earnings per View (EPV), number of conversions, Cost per Acquisition (CPA), and profit for the selected time frame. Learn more about these KPIs and how you can use them to optimize your campaign.