In order for a Suggested Bid to populate, certain criteria must be met:
- Low volume targets often do not have enough data to display a Suggested Bid.
- Suggested Bids do not appear immediately and can take up to 30 minutes to populate for new targets. After that, they'll update throughout the day.
- Paused targets are eligible for Suggested Bids as long as the campaign and your account are approved and enabled.
- We will not show a Suggested Bid when your bid is competitive and does not need to be adjusted.