Customizing Push traffic from specific sites and apps

Sites and apps refer to the specific sites and apps where the user first opted into receiving push notifications. To optimize performance, you can apply custom bids to specific sites and apps, or pause any low-converting sites or apps.

TIP: Use RTX Platform reporting to measure how traffic performs from specific sites and apps.
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Customizing site and app statuses

All sites and apps are enabled by default. As a best practice, you should only pause specific sites and apps once you've collected enough data to determine that they do not perform well for your campaign. 

Customizing site or app statuses across all Push campaigns

If a site or app performs poorly for all of your Push campaigns, you can pause it at the global level to filter out traffic from that site or app. 

NOTE: If a site or app is paused at the global level, it will still be shown as enabled at the campaign and ad group levels, but it will not receive traffic.

Follow the steps below to pause or enable sites or apps globally across all campaigns.

1. Click Push at the top of the page, then click Sites or Apps in the secondary navigation bar below.

2. To pause or enable a single site or app, click the icon in the Status column next to the site or app you want to update, then select the green dot to enable it, or the gray bars to pause it.

3. To pause or enable multiple sites or apps, check the box in the leftmost column next to each site or app you want to update. Then, click the button with the green dot above the table to enable the selected sites or apps, or click the button with the gray bars to pause them.

TIP: Use the search bar above the sites or apps table to search for sites or apps by keyword.

Customizing site or app statuses across all ad groups within a campaign

If a site or app performs poorly for all ad groups in your campaign, you can pause it at the campaign level. When a site or app is paused at the campaign level, no ad groups within that campaign will be eligible from traffic from the paused site or app.

NOTE: If a site or app is paused globally, it will still be shown as enabled at the campaign level, but it will not receive traffic.

Follow the steps below to pause or enable sites or apps at the campaign level.

1. Click Push at the top of the page.

2. Click the campaign that contains the site(s) or app(s) you're updating, then click the Sites or Apps tab.

3. To pause or enable a single site or app, click the icon in the Status column next to the site or app you want to update, then select the green dot to enable it, or the gray bars to pause it.

4. To pause or enable multiple sites or apps, check the box in the leftmost column next to each site or app you want to update. Then, click the button with the green dot above the table to enable the selected sites or apps, or click the button with the gray bars to pause them.

TIP: Use the search bar above the sites or apps table to search for sites or apps by keyword.

Customizing site or app statuses for an individual ad group

If a site or app performs differently for different ad groups in your campaign, you can keep it enabled at the campaign level, but pause it for any ad group where it's performing poorly.

TIP: You can place custom bids on specific sites and apps at the ad group level, which will override your ad group's default bid and custom bids you've placed on any channels. If a site or app performs well, raise its bid to be eligible for more impressions. Learn more about structuring your bids.

NOTE: If a site or app is paused globally or at the campaign level, it will still be shown as enabled at the ad group level, but it will not receive traffic.

Follow the steps below to pause or enable sites or apps at the ad group level.

1. Click Push at the top of the page, then click the campaign that contains your ad group.

2. Click the ad group that contains the site(s) or app(s) you're updating.

3. To pause or enable a single site or app, click the icon in the Status column next to the site or app you want to update, then select the green dot to enable it, or the gray bars to pause it.

4. To pause or enable multiple sites or apps, check the box in the leftmost column next to each site or app you want to update. Then, click the button with the green dot above the table to enable the selected sites or apps, or click the button with the gray bars to pause them.

TIP: Use the search bar above the sites or apps table to search for sites or apps by keyword.