Learn how to target a specific page on a website.
The best way to target a long-tail URL on Pops is by adding it as a keyword target rather than a domain target. However, if the URL you add as a keyword partially matches another URL, that URL will also be eligible for the impression. For example:
The keyword target example.com/page will not only match the URL example.com/page, but will also match URLs that contain example.com/page, like:
Our Pops targeting is designed to increase your matches for maximum volume, which is why we don't have an option for targeting specific sites. Longer-tail URLs generally work best for narrower targeting because they're less likely to appear in another site's URL string. Keep in mind, the more specific your targets, the less volume you'll get.