Learn how to target a specific page on a website.
To target a long-tail URL on Pops, add it as a URL target.
If the URL you add as a URL target partially matches another URL, that URL will also be eligible for the impression. For example:
The keyword target example.com/page will not only match the URL example.com/page, but will also match URLs that contain example.com/page like example.com/page/another-page.html or example.com/pages
If you do not want your target to be eligible on pages such as example.com/pages, you can use exact matching by placing quotation marks around the target - "example.com/page"