Learn about the importance of conversion tracking and how to track conversions on RTX Platform.
What are conversions?
A conversion is the goal action you want from your user. It could be making a purchase, signing up for your service, submitting their email address, etc.
Why should I track conversions?
It's impossible to optimize ROI without tracking conversions. By looking at your conversion rate for each offer, landing page, and target, you (and your Account Manager) can quickly see where to cut costs and where to increase spend.
How do I start tracking conversions in RTX Platform?
Just grab a conversion pixel code from your RTX Platform account and place it into your offer. When a user converts on your offer, your conversion pixel will fire back to RTX Platform, and your conversion will be recorded in your reports.