Follow these steps to build your first campaign from start to finish.
Before You Get Started...
Before creating a campaign, please make sure your offer complies with our terms of service. Any attempt to bypass RTX Platform's compliance team with prohibited advertisements or other violation of RTX Platform's Terms and Conditions will result in immediate account termination, and remaining advertising funds will be forfeited. If you're not sure whether you can run your campaign with us, feel free to ask us directly at firstname.lastname@example.org.
Creating an InText Campaign
Select InText from the top of the page to navigate to the InText Overview Page. You won't see any data here until your campaigns are live, but this will serve as a great place to find quick stats and important alerts about your InText campaigns once you start receiving traffic.
Click the Campaigns tab in the navigation bar. This is the page you'll use to edit your InText campaigns and filter your data for insights once traffic starts flowing.
Start building your new InText campaign by clicking the New Campaign button.
TIP: You can also expand the retractable sidebar on the left and click New to quickly create a new campaign from any page.
Customizing Your InText Campaign
Now you should be on the page where you can customize your InText campaign's settings. Let's break down your options:
Choose a name that helps you easily identify your campaign. Your campaign name is only visible to you, so it doesn't need to be creative or catchy.
The time zone you select for your campaign will affect your dayparting schedule, frequency caps, and dashboard data. Choose from UTC (Universal Time Coordinated), New York (EST), or Los Angeles (PST).
Use the box on the left to browse for the locations you'd like to target, or type a location into the search bar to find a specific location. Click the plus sign next to any location to add it as a geo-target.
When you add new keywords to a campaign without specifying bids for them, the Default Bid you set here will apply. You can edit bids for multiple or individual keywords at any time, which is a best practice for optimization.
You can also update the Default Bid in your Campaign Settings later to bulk update bids you haven't customized. Any keyword with a Default Bid will be shown on your Keywords tab a with gray, italicized bid, which signifies that you have not customized the bid.
New campaigns target all available traffic by default, but you may choose to only show your ad to users on Windows or Mac OS. If you do not wish to target one of these two operating systems, uncheck the box next to the operating system that you wish to exclude from your campaign.
By default, your campaign will start running right away and will continue running indefinitely as long as it is eligible to run. If you'd like to customize when your campaign runs, click the Show Options button to expose settings like start and end dates, status, dayparting, and frequency capping.
Start and End Dates
You have the option to schedule campaign start and end dates, which are also called your campaign's flight dates. Leaving these fields blank will automatically run your campaign indefinitely unless or until something prevents it from running, like reaching the campaign's daily or total budget, depleting your account balance, etc.
You can change a campaign's status at any time, and it doesn't have to start running immediately. Control the status of your campaign by choosing one of the following options from the Status dropdown menu:
- Enabled campaigns are live and running.
- Paused campaigns are temporarily stopped from running and resume whenever you reactivate the campaign.
- Archived campaigns are stopped and stored out of sight from the rest of your campaigns. You can access or reactivate an archived campaign at any time.
Campaign performance sometimes varies depending on the time of day or day of the week the ad is served. By default, your campaign will run at all times, but you can use dayparting to customize when your ads are displayed.
To customize your dayparting schedule, select the radio button labeled Apply Custom Schedule. From the schedule editor, fill in the boxes that correspond with the day of the week and time of day you'd like your ads to be served, or use the checkboxes next to each hour or day to select or deselect rows and columns. When you're finished, click Done.
NOTE: Your dayparting schedule corresponds to the time zone you set for your campaign.
TIP: Customizing your campaign to run at the most successful times for your business can improve the quality of your traffic. For example, an online dating service might only want to run on nights and weekends if the advertiser knows the target audience typically doesn't use the service during business hours.
Frequency caps limit the number of times a user can click your ad in a given length of time. You can specify the maximum number of clicks per user, then choose the length of time to apply that limit.
For example, setting your frequency cap to 2 clicks in a 12 hour time period means a user will not be shown your ad after clicking it twice within 12 hours. After the 12 hour period has elapsed, the user may be shown your ad again.
To set a frequency cap, check the box to enable frequency caps, enter the number of clicks you want to allow per user, and set the time period for the limitation from the dropdown menu.
Campaigns have unlimited budgets by default, but you can apply daily and total budgets to limit how much your campaign spends.
NOTE: Daily and total budgets must be at least $10, however, this does not mean your campaign is required to reach its daily or total budgets in spend.
Enter the maximum amount you'd like to spend per day on clicks, or leave the field blank to keep the campaign running all day. Once your campaign reaches its daily budget, it will stop running for the rest of the day.
NOTE: Spend may exceed your daily budget by up to 20% but will never exceed your total budget.
Enter the maximum amount you'd like to spend on clicks for the duration of the campaign, or leave the field blank to keep the campaign running indefinitely. Once your campaign reaches its total budget, it will stop running until you increase its total budget.
In this step, you can customize settings related to conversions and revenue, which will help you optimize your campaign for ROI.
NOTE: Once you set up your campaign, you'll need to install a pixel to track conversions and revenue. The Revenue Tracking settings you customize here will go into effect once this pixel is installed. Learn more about installing conversion pixels.
TIP: Defining conversion is up to you. It could be a purchase, form submission, etc. Essentially, conversion is a goal you'd like users to accomplish on your site. In most cases, a conversion generates revenue. Learn more about conversions.
Default Conversion Amount
Enter the payout you receive for each conversion to track how much you earn from your campaigns, creatives, and keywords. As a best practice, you should leave this field blank if you are unsure of your conversion amount.
TIP: You can edit your pixel code to pass a static or dynamic conversion amount, which will override the Default Conversion Amount you enter here. If your payouts vary per conversion, please ask your affiliate network to provide you with a macro that populates the amount per conversion, which you can pass through your pixel code. Learn more about tracking your payouts.
Conversion caps limit the number of times a user can convert on your campaign in a given length of time. You can specify the maximum number of conversions per user, then choose the length of time to apply that limit.
For example, setting your conversion cap to 2 conversions in a 12 hour time period means a user will not be shown any creatives from your campaign once they've converted twice within 12 hours. After the 12 hour period has elapsed, the user may be shown your ad again.
To set a conversion cap, check the box to enable conversion caps, enter the number of conversions you want to allow per user, and set the time period for the limitation from the dropdown menu.
Applying Your Settings
Once you're happy with your campaign settings, click Save at the bottom of the page.
Now that you've customized your Campaign Settings, you're ready to add creatives.