Learn how to track data right on the platform or pass back data to a third-party tracker.
Tracking Data Outside RTX Platform
Many advertisers use third party tracking platforms to collect and analyze data about their RTX Platform campaigns.
To capture data from your campaigns and pass it onto an outside tracking platform, you'll need to replace your landing page URL with a tracking URL that has one or more of our macros appended. Your tracking platform can generate a tracking URL or guide you through structuring one manually.
Tracking URLs vary depending on the platform you use. We can verify whether you are using the correct macros in your URL, and your tracking platform's support center can guide you through the rest.
Tracking Conversions Inside RTX Platform
You can track conversions in your RTX Platform dashboard tables, in automated Daily Campaign Reports, and in Summary Reports simply by installing a conversion pixel into your offer that tells RTX Platform when a user converts.