How will my Push Notification ads appear to users?
Push Notifications appear as alerts containing an image and ad copy related to your offer. Users on desktop, mobile, and tablets can click or tap the notification to open your landing page, or close the alert to dismiss it.
In your creative's settings, you'll see a preview widget that shows an example of how your creative will appear when it's shown to users. Our ad serving technology optimizes the appearance of each creative when your ad is served, so don't worry if it doesn't look perfect in the preview.
What makes Push Notification advertising so great?
Push Notification ads are delivered directly to engaged users across devices. Here are some of the ways they outperform other ad formats:
Easy A/B Testing
By customizing creative images and ad content, you can easily A/B test variations to see what performs best.
Because users have to click your ad before converting, you can start measuring engagement right away by looking at the percentage of users who click each creative. This makes it easy to start optimizing for higher clickthrough rates, which typically correlate with higher conversion rates.
Push Notification ads appear alongside other apps' notifications on users' mobile phones and tablets, putting them right where users regularly check. On desktop, Push Notification ads appear as on-screen alerts.
How is Native Push advertising different from Pops?
Push Notifications are a creative type within our new Native beta exchange. Native campaigns are different from Pops in many ways. Our support center has a section of articles with everything you need to know about Native, and below you'll find some quick tips to help you get familiar with this new campaign type:
Native campaigns contain ad groups, which contain creatives. This hierarchy gives you the flexibility to organize your campaigns however you like. Ad groups, which are not available on Pops, provide more control to test, measure, and optimize for best results. Learn more about using ad groups according to your goals and strategies.
Pops creatives only require your offer's URL, but Native campaigns include an image and ad copy. Learn more about adding Native creatives here. TIP: Google Images and stock photo sites are great resources for finding creative images. Learn more about how Native creatives appear when your ad is served.
Unlike Pops campaigns, which only display your ad on the sites you target, Native ads are eligible to be shown on any site by default, and actually perform best when broadly targeted. As you begin to collect performance data, you can narrow your targeting to specific sites, apps, channels, and publishers. You can also customize Geographic Targets and Platform & Device targeting. Learn more about traffic and targeting on Native.
Instead of paying per view (CPV) like you would on Pops, your Native bids are CPM, or cost per 1,000 impressions. You'll set a Default Bid per ad group, and you can further customize bids for specific sites, apps, and channels. Learn more about customizing bids on Native.
To track conversions, you'll need to install a pixel into your offer and assign it to your campaign(s). You can also create multiple pixels depending on your goal. Learn more about how to set up conversion tracking.
To track Native campaign data in a third-party tracker, you'd append tracking macros to your creative URL like you would on Pops. Some macros are exclusive to Pops or Native, so you'll probably want to append additional macros to track certain Native data. NOTE: Because your URL passes data to your tracker, impression data will not track outside of RTX Platform reporting. Learn more about tracking Native performance in third-party trackers.
How can I create a Native Push campaign?
Follow the steps below to create a Native Push campaign.
Click Native + Push in the top-level navigation bar, then click the New Campaign button.
Fill out the settings for your campaign. If you need help, you can refer to this article.
Click the Save button to navigate to the Ad Group settings page.
Fill out the settings for your ad group. If you need help, you can refer to this article.
Click the Save button to navigate to the Creative settings page.
Fill out the settings for your creative group. If you need help, you can refer to this article.
Click the Save button when you're finished.
Feel free to add additional ad groups within your campaign and creatives within each ad group. Your campaign will be eligible for traffic as soon as our compliance team approves your creatives.
What offers can I run on Push?
You can run a wide variety of offers on Push including offers from the casino and gambling, crypto, dating, entertainment, e-commerce, health, insurance, and sweepstakes verticals! Feel free to reach out to your account manager or our support team for suggestions.
What tips can help me maximize profit from my Native Push campaign?
Start with broad targeting. Unlike Pops, Native campaigns are most profitable when they run on all sites, apps, channels, and publishers.
Apply suggested bids. To help you get optimal volume without overspending, we display a Suggested Default Bid in your ad group settings, as well as suggested bids for channels that are more competitive. Before adjusting ad group default bids or applying custom bids to specific sites, apps, and/or channels, give your campaign time to gather enough data to determine if and how you need to optimize bids.
Create additional ad groups. Ad groups can help you organize your campaign in new ways for efficient management, testing, and optimization. This article has best practices for ad groups, and this article tells you step-by-step how to create new ad groups.
A/B test creatives. Add multiple creatives with different variations to see which perform best so you can optimize for better clickthrough and conversion rates. Find out how to add new creatives, and learn best practices and tips for testing and optimizing creatives.
Test new offers. You can run many verticals on Push traffic, so if there's an offer you think would perform well, give it a try! Learn more about creating Native campaigns.
Use RTX Platform reporting to drive your optimization. Because third-party trackers aren't able to capture data until a user clicks, RTX Platform is the only place you'll find performance data per impression. Measure engagement, not only by conversion rate, but also by clickthrough rate (CTR). Learn more about Native reporting.