Assign a pixel to your campaign to enable revenue tracking, Conversion Capping functionality, and on Pops campaigns, Blackballer.
To enable conversion functionality for a Pops or Push campaign, you need to assign a pixel in your Campaign Settings. Once you assign a pixel, the following options will appear on the page:
- Conversion Amount
- Conversion Capping
- Blackballer (Pops)
Conversion Amount is the amount you earn from your offer whenever the assigned pixel event occurs. Enter this amount into the field in US dollars. For example, if you've assigned a "Purchase" pixel and you earn $2 per purchase, you'd enter 2.
Your conversion amount may vary, depending on your offer. For example, if your offer includes multiple items available for purchase, you may earn a different amount depending on the item purchased. When your conversion amount varies, leave the Conversion Amount field blank and track the dynamic amount per conversion through your pixel.
Learn more about tracking dynamic conversion amounts.
Conversion Capping limits the number of times an individual user can convert on your offer in a given length of time. Enter the number of conversions and the length of time to apply the limit. For example, if you only want a user to convert on your offer once per 24 hours, you'd enter "1" into the first field and select "24" from the dropdown. With these settings, once a user converts once on your offer, they will not be shown your ad for 24 hours.
The Blackballer feature on Pops intelligently pauses any channels and blacklists any sub-IDs and domains that have not received conversions after sufficient testing.
Click here to watch a tutorial on how to install RTX Platform's conversion pixel to optimize your campaigns!