Starting July 1, 2018, Google will begin marking any HTTP sites as “not secure”.
What this means for you
Google is continuously working to make the Internet a more secure place. In today’s world, many internet users are mindful of secure vs. non-secure websites. A secure vs. non-secure page can make the difference between a user converting or not converting on your offer. For example, if you’re running an e-commerce offer and your conversion point is a purchase, a user is more likely to input their personal and payment information on a secure page vs. a non-secure page.
You can avoid your pages displaying the “not secure” warning by ensuring that every page in your conversion funnel is secure. This includes all pages in your funnel starting from the redirect page (if applicable) to the page after the conversion takes place. If your pages are secure, users will trust that your pages are encrypted and that their data is safe. If your pages are not secure, Google will display “not secure” next to your website address, as shown below, and users will be more likely to click out.
What’s the difference between secure (HTTP) and non-secure HTTPS web pages?
The small addition of the letter “S” makes a big difference in website security. HTTP stands for HyperText Transport Protocol and allows for information to be passed between web servers and clients. The “S” stands for secure. Websites that are secure have an SSL Certificate, meaning any data being passed between web servers and clients is encrypted. If a website is non-secure, information that a user inputs on the page (e.g., name, address, credit card details) are not secure and can be stolen. However, on a secure website, the code is encrypted so any sensitive information cannot be traced.
If you do not own your offer, you will need to speak to whoever owns the web page (i.e. your affiliate network) regarding security and the importance of it for the success of your advertising campaigns.
Timeline of changes
Google will continue to push Chrome updates that will affect how non-secure pages are shown to users. View the timeline.