NOTE: Conversion Boost for Push is currently in Beta. We’ll notify all advertisers when the feature is publicly released!
What is Conversion Boost?
Conversion Boost is a tool that categorizes traffic for you, saving you time and giving you more control over the quality of traffic you receive. Our machine-learning algorithm intelligently categorizes traffic into three Quality Tiers based on conversion likelihood, and you can customize bids for each tier:
- High | Highest likelihood of conversion
- Medium | Higher than average likelihood of conversion
TIP: Up-to-date quality scores are listed for the High and Medium Quality Tiers in your ad group's Settings page to convey how much higher the likelihood of conversion is compared to the Low tier.
The likelihood of conversion will continuously improve as our Conversion Boost algorithm learns more over time. Place an RTX Platform conversion pixel and the algorithm will be further tailored to categorize traffic for your specific campaign and settings.
Adjusting Quality Tier sliders
NOTE: The quality scores for each tier's conversion likelihood in the image above are examples. For updated numbers, please see the feature on your ad group's Settings page.
Quality Tier sliders can be adjusted on your ad group's Settings tab. Adjusting these sliders determines how much higher or lower you want to bid per tier. By default, all sliders will be in the middle. Move the slider to the left to bid lower on a particular Quality Tier, or to the right to bid higher.
TIP: You can turn low quality traffic off by moving the Low tier's slider all the way to the left, however, you may still occasionally receive traffic from this tier to ensure our machine-learning algorithm improves with maximum accuracy.
An Estimated CPC is listed below each tier, which updates in realtime as you adjust your sliders. This amount is what you will pay, by default, for an impression from this tier.
NOTE: Estimated CPCs can change as our machine learning algorithm continues to get smarter.
Setting a Default Base CPC
The Default Base CPC you apply on your ad group's Settings page is the default bid for all Channels, Sites, and Apps, excluding ones that have custom bids set.
Your bid for each Quality Tier is determined by your Base CPC and your Quality Tier slider positions. In addition to adjusting the sliders to affect your bid per tier, you can also adjust your Base CPC. When you enter or change the Default Base CPC on your ad group's Settings page, your bids per Quality Tier will update relative to your Default Base CPC.
TIP: The amount entered as your Default Base CPC will always be the same amount as the center position of your Middle Tier's slider. This can help you understand how Quality Tier sliders determine your bids per tier relative to your Base CPC.
Your Default Base CPC will be pre-populated with a Suggested Base Bid that the system recommends for optimal volume, based on your geographic and Platform & Device targeting. Apply the Suggested Base Bid or higher to set your campaign up for success.
NOTE: As you adjust the Default Base CPC and Quality Tier sliders on your ad group's Settings page, your Potential Daily Reach will fluctuate to give an accurate representation of your campaign’s potential volume.
Customizing bids per Channel, Site, or App
When you customize a Channel, Site, or App's bid, the custom bid acts as the target's own unique Base CPC, so the amount you pay per click will be determined by the target's custom bid and your Quality Tier slider positioning. You should continue to increase bids for high converting targets.
TIP: The range shown in a target's eCPC (estimated CPC) column shows how much you'll spend on traffic across all Quality Tiers.
TIP: Use reporting to track performance metrics such as profit and CPA for each target and Quality Tier so you can optimize bids per Channel, Site, and App.
Tracking and optimizing Quality Tier performance
With RTX Platform reporting, you can see which tiers your traffic is coming from. Pair the Traffic Tier dimension with other metrics and dimensions to find insights that can help you optimize your Base CPCs and Quality Tier settings.
For example: Pair the Traffic Tier and Ad Group dimensions with Profit, Conversions, Conversion Rate, and/or CPA. Then, identify the best performing tiers and raise their sliders. High profit, conversions, and conversion rate, and/or low CPA indicate good performance.
TIP: Raising Quality Tier sliders makes your bids for that tier more competitive. Competitive bids not only help you increase volume from a Quality Tier, but can also bring in even higher quality traffic from that tier.
If you've installed a conversion pixel, relevant pages will display accurate information for Earnings per Click (EPC), number of conversions, and profit for the selected time frame.