With rule-based optimization, you can automate aspects of your daily optimization including editing target bids and statuses. Creating custom optimization rules not only saves you time and money but helps you to exceed your CPA goals.
Rule-based optimization is a powerful tool and rules can be as simple or as complex as your goals demand. To get you started, we’ve created a few example rules in your account showing some common campaign management scenarios. You can edit these rules to fit your individual campaign goals. See below for instructions on setting up and managing your rules for both Pops and Push.