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  1. RTX Platform Support
  2. Conversion Pixels, Tracking, and Reporting

Conversion Pixels, Tracking, and Reporting

Track valuable conversion and revenue data to intelligently drive your optimization.

Global Conversion Pixels

  • Introduction to conversion pixels
  • Track conversions in RTX Platform
  • Track conversions using server-to-server tracking
  • Tracking revenue in RTX Platform
  • Enable valuable conversion optimization tools
  • Using Pageview Pixels to track pageviews as conversion events
See all 15 articles

Reporting

  • Use reporting to measure performance data
  • VIDEO WALKTHROUGH: Introducing RTX Platform's Reporting Suite
  • VIDEO WALKTHROUGH: How to use RTX Platform's Report Builder to optimize your campaigns

Pops-specific Tracking & Reporting

  • Customize your Pops data tables' KPI columns on dashboard pages
  • Create and manage data filters on Pops dashboard pages
  • Where did my Pops performance charts go?
  • Use tracking macros/tokens to pass Pops data to your tracking platform
  • Tracking Pops target types
  • Tracking Pops keyword, target, and referring URL data
See all 10 articles

Push-specific Tracking & Reporting

  • See Push performance at a glance on dashboard pages
  • Tracking Push performance data in third-party tracking software
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