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Restrict traffic to specific sub-IDs with Whitelisted Sub-IDs
Restrict traffic to specific sub-IDs with Whitelisted Sub-IDs

Refine your traffic to high-performing sub-IDs to optimize your spend.

RTX Platform Support avatar
Written by RTX Platform Support
Updated over a week ago

Sub-ID Whitelisting is an Audience Filter that restricts your Pops impressions to specific traffic sources called sub-IDs. If you ONLY want your Pops campaign(s) to be eligible for impressions from specific traffic sources, you can whitelist the sub-IDs associated with those sources of traffic.   

There are two ways to whitelist sub-IDs:
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​Global Whitelisted Sub-IDs apply to ALL of your Pops campaigns. When you add Global Whitelisted Sub-IDs, all of your Pops campaigns will be restricted to impressions from the sub-IDs you've whitelisted.
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​Campaign Whitelisted Sub-IDs apply to individual Pops campaigns. When you add Campaign Whitelisted Sub-IDs, your campaign will be restricted to impressions from the sub-IDs you've whitelisted.

Learn more about sub-IDs.  
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How can I track performance for the sub-IDs serving my ad?

Install a conversion pixel to track conversion rates and profit for each sub-ID in RTX Platform's comprehensive reporting suite, or append the {subid} macro to your creative URLs to pass sub-ID data to your tracking platform.

NOTE: Sub-ID identifiers are unique to RTX Platform. To ensure you're excluding the correct sub-IDs, only add Blacklisted Sub-IDs for sub-IDs that were tracked with RTX Platform reporting, or passed to your tracking platform via our {subid} macro. Blacklisting sub-IDs that were tracked from another ad platform's macro will not block the proper traffic.
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How can I add Whitelisted Sub-IDs?

Whitelisting sub-IDs to an individual Pops campaign

Follow these steps to add Campaign Whitelisted Sub-IDs, which restrict an individual campaign's traffic to the sub-IDs you whitelist:

  1. Log into your RTX Platform account.
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  2. Click Pops at the top of the page to navigate to the Pops Overview page.
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  3. From the left sidebar, click the campaign where you want to add a Campaign Whitelisted Sub-ID. You can also click the campaign from the All Campaigns dashboard, or from your Overview page if it's listed as a Top Campaign.
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  4. Click the Audience Filters tab next to the Channel Optimization tab, then click Continue in the section that details Campaign Whitelisted Sub-IDs.
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  5. Enter each sub-ID you'd like to whitelist (one sub-ID per line).
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  6. When you're finished, click Add Campaign Whitelisted Sub-IDs to apply the whitelisted sub-IDs to your campaign.
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Whitelisting sub-IDs to all Pops campaigns

Follow these steps to add Global Whitelisted Sub-IDs, which restrict all of your Pops campaigns' traffic to the sub-IDs you whitelist:

  1. Log into your RTX Platform account.
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  2. Click Pops at the top of the page to navigate to the Pops Overview page.
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  3. Click the Audience Filters tab below the main navigation bar at the top of any Pops page, then click Global Whitelisted Sub-IDs.
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  4. Enter each sub-ID you'd like to whitelist across all of your Pops campaigns (one sub-ID per line).
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  5. When you're finished, click the Add Global Whitelisted Sub-IDs button to apply the whitelisted sub-IDs to all of your Pops campaigns.

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