Optimize your advertising campaigns

Learn tips and tricks for how to use features on the platform and optimize your advertising campaigns.

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35 articles in this collection
Written by RTX Platform Support

Can I get personalized optimization tips?

Learn how to get in touch with one of our account managers.
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Written by RTX Platform Support
Updated over a week ago

Optimize for your unique campaign goals

Whether you're looking to ramp up volume or increase ROI, you'll find tips to help you find success.
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Written by RTX Platform Support
Updated over a week ago

Top performing verticals and offer types

See the most popular types of offers our advertisers run for maximum success.
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Written by RTX Platform Support
Updated over a week ago

What geos get the most volume on RTX Platform?

Campaigns can target locations around the world, and we have a wide spread of volume across countries.
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Written by RTX Platform Support
Updated over a week ago

Can I target or exclude specific types of traffic?

Learn ways you can zero in on your audience.
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Written by RTX Platform Support
Updated over a week ago

Target or exclude certain Pops traffic with Platform & Device Targets

Platform & Device Targeting is a great way to narrow in on a specific audience which can raise your ROI and lower your CPA.
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Written by RTX Platform Support
Updated over a week ago

Target or exclude traffic from specific device models

Use Device Model Targeting to target only traffic from specific mobile phone models or exclude traffic from specific phone models.
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Written by RTX Platform Support
Updated over a week ago

Adjusting your volume with the Potential Daily Reach indicator

Use the Potential Daily Reach indicator in your Campaign Settings to see how much volume your campaign is eligible to receive.
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Written by RTX Platform Support
Updated over a week ago

Using the Suggested Base Bid for optimal volume on new campaigns

By applying the Suggested Base Bid, the targets you add to your campaign will have optimal bids for the amount of volume you'd like.
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Written by RTX Platform Support
Updated over a week ago

How to boost your conversions with Conversion Boostâ„ : Quality Tiersâ„ 

Learn all about how our machine learning algorithm works and how it can help you increase your conversions.
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Written by RTX Platform Support
Updated over a week ago

Whitelist and blacklist certain traffic with Audience Filters

Zero in on your audience with Audience Filters.
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Written by RTX Platform Support
Updated over a week ago

Block impressions from specific domains with Blacklisted Domains

Learn how to optimize your campaigns by blocking impressions from certain domains.
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Written by RTX Platform Support
Updated over a week ago

Campaign Blacklisted Domains overview

Blacklist low-performing domains from specific campaigns to optimize your spend.
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Written by RTX Platform Support
Updated over a week ago

Global Blacklisted Domains overview

Blacklist low-performing domains globally to optimize your spend across all campaigns.
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Written by RTX Platform Support
Updated over a week ago

Restrict campaigns to specific domains with Whitelisted Domains

Domain Whitelisting gives you more control over the sites serving your ad so you can target with greater flexibility.
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Written by RTX Platform Support
Updated over a week ago

Block impressions from specific IPs with Blacklisted IPs

Blacklist low-performing IPs to ensure you are getting the best traffic for your offer.
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Written by RTX Platform Support
Updated over a week ago

Sub-ID overview

Learn about traffic sources called sub-IDs and how to optimize them for better performance.
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Written by RTX Platform Support
Updated over a week ago

Block traffic from specific sub-IDs with Blacklisted Sub-IDs

Blacklist low-performing sub-IDs from individual campaigns or across all campaigns to refine your traffic to the highest quality.
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Written by RTX Platform Support
Updated over a week ago

Restrict traffic to specific sub-IDs with Whitelisted Sub-IDs

Refine your traffic to high-performing sub-IDs to optimize your spend.
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Written by RTX Platform Support
Updated over a week ago

Estimate bid competition to place better bids

Learn how to use Smart Bids and Bid Graphs to optimize bids for each keyword or target.
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Written by RTX Platform Support
Updated over a week ago

Update bids to the Smart Bid

Apply the recommended Smart Bid to keywords and targets, individually or in bulk.
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Written by RTX Platform Support
Updated over a week ago

Why are my Smart Bids so high?

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Written by RTX Platform Support
Updated over a week ago

Pops traffic channels overview

Get up to speed on traffic channels and learn how to optimize them.
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Written by RTX Platform Support
Updated over a week ago

Track traffic channel performance

Find out ways to track traffic channel performance so you can optimize your campaigns.
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Written by RTX Platform Support
Updated over a week ago

Optimize traffic channel performance

Learn about the many ways you can optimize traffic channel performance and increase your ROI.
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Written by RTX Platform Support
Updated over a week ago

Bulk edit multiple traffic channels on Pops

You can edit multiple channels within a single campaign, or across multiple campaigns.
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Written by RTX Platform Support
Updated over a week ago

Customize Delivery Speed to pace volume and budgets

Customize how your daily budget is spent, which will also determine how impressions are distributed throughout the day.
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Written by RTX Platform Support
Updated over a week ago

Best practices for high volume keywords/targets

Use these targeting tips to make sure your ad gets seen by as many people as possible.
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Written by RTX Platform Support
Updated over a week ago

Find new sites to target on Pops

Discover new domain targets for your CPV campaigns.
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Written by RTX Platform Support
Updated over a week ago

Wildcard characters on Pops

Target multiple variations of the same URL by adding a wildcard character (*) to your keyword target.
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Written by RTX Platform Support
Updated over a week ago

How can I avoid overlapping/competing targets on Pops?

Learn how to avoid adding competing targets to your campaigns in order to save money and increase your earnings.
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Written by RTX Platform Support
Updated over a week ago

Adjust bids incrementally or apply a set bid amount

Learn how to adjust your bids... and when to do it!
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Written by RTX Platform Support
Updated over a week ago

Why is my target "Low Volume"?

When a target will not get impressions based on users' browsing habits, the status column of the Targets dashboard will say Low Volume.
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Written by RTX Platform Support
Updated over a week ago

Bulk edit creative URLs within a campaign

Update destination URLs for multiple creatives in a campaign.
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Written by RTX Platform Support
Updated over a week ago

How are InText impressions calculated?

Discover how InText keywords match and what counts as an impression on InText.
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Written by RTX Platform Support
Updated over a week ago