Campaigns in the New RTX Platform | RTX Platform Help Center

A Campaign is an entity that allows users to set up ads, target the right audience, and use the optimization to get the best results.

Campaigns are located in the main menu Campaigns.

You can use search and filters to find the campaigns you need:

The Campaigns grid has the following columns:

Column	Description
Actions	This column displays the following icons: – Allows to edit the campaign settings. – Allows to copy the campaign settings and create a new campaign. – Allows to delete the campaign. – Displays information about the tracking conversion.
ID	The ID of the campaign.
Enabled	The status of the campaign (enabled or disabled).
Campaign Name	The campaign name
Campaign Type	The campaign type
Start Date	Allows setting a date when the campaign and all the offers within the campaign will start buying. Note: Leaving this field empty means that the campaign and all its offers will start buying immediately.
End Date	Allows setting a date when the campaign and all the offers within the campaign will stop buying. Note: Leaving this field empty means that the campaign will continue running indefinitely.
Creatives	Shows the number of creatives on the campaign. Read how to create a creative here.
Total Budget	Allows setting a total budget limit for the Campaign. The campaign will not spend above the set value. Note: Leaving this field empty means that the Campaign does not have a budget limit.
Total Cost	Displays the total spend of the campaign. This is a dynamic value.
Daily Budget	Allows setting a daily budget limit for the Campaign. The Campaign will not spend above the set value daily. Note: Leaving this field empty means that the Campaign does not have a budget limit.
Today’s Cost	Displays the spending for the current day. This is a dynamic value.
Clicks/Views per day	Allows setting a click/views limit per day.
Clicks per IP	Allows setting a click limit per one IP address.
Today’s Clicks/Views	Shows clicks/views for the current day.
Today’s Conversions	Shows conversions for the current day.
Description	Allows adding notes for a campaign.

How to Create a Campaign

To create a campaign, click Campaigns in the main menu and select the campaign you want to create:

Or use the New Campaign button on the Campaign’s grid:

Read about the settings available when creating a campaign here:

Campaign & Budget

TQ & Analytics

Campaigns Editing

The Edit button allows you to edit the campaign settings.

The campaign editing window has the following tabs

Campaign & Budget
Ad Group Targeting
TQ & Analytics
Keywords (for CPC and Popunder campaigns only)

The Campaign & Budget tab has the following fields:

Field	Description
Name	Allows setting the name of the campaign.
Date Range	Allows setting the date range of the campaign.
Total Budget	Allows setting a total budget limit for the Campaign. The campaign will not spend above the set value. Note: Leaving this field empty means that the Campaign does not have a budget limit.
Daily Budget	Allows setting a daily budget limit for the Campaign. The Campaign will not spend above the set value daily. Note: Leaving this field empty means that the Campaign does not have a budget limit.
Default CPC	Allows setting a fixed CPC price that is paid by the advertiser.
How would you like to spend your daily budget?	Allows setting a budget type for the Campaign. The following budget types are available: ASAP – The budget will be fulfilled as soon as possible. Evenly – The budget will be distributed proportionally throughout the day. Note: Evenly and ASAP limits work independently and thus changing Budget Type can lead to potential budget overspends.
Daily Clicks	Allows setting a daily click limit for the campaign. Note: The system will distribute clicks proportionally throughout the 24 hours a day.
Conversions per Day	Allows setting a daily conversion limit for the campaign.
Clicks per IP	Allows setting a limit on the number of clicks that can be made from a unique IP address per day.
Impressions per IP	Allows setting a limit on the number of impressions that can be made from a unique IP address per day.

Read more about Campaign & Budget here.

The Ad Group Targeting tab has the following fields:

Field	Description
Locations	Allows setting the locations.
Time Targeting	Allows setting the days and hours.
Languages	Allows setting the languages.
Operating Systems	Allows setting the operating systems.
Device Types	Allows setting the device types.
Device Models	Allows setting the device models.
Browsers	Allows setting the browsers.
Auto-include new browser versions	If this checkbox is checked, newly released versions of the browser will be automatically enabled. Please note that this will only work if the previous 10 versions are enabled.
Connection Type	Allows setting the connection types.
Carriers	Allows setting the carriers.

The Keywords tab (available for CPC and Popunder campaigns only) has the following settings:

Setting	Description
RON	If RON matching is enabled this campaign will receive impressions/requests with any keyword. Note, that the system will use the campaign’s Default Bid and all bids will have “*” as a matched keyword.
Keywords	– allows adding a keyword. After clicking on the New Keyword button, you will see a keywords grid. – allows importing keywords from the file. After clicking on the Import from CSV button select the file with keywords in a .csv format.

The TQ & Analytics tab has the following settings:

Setting	Description
Domain Lists	Allows applying the domain list.
IP Lists	Allows applying the IP list.
Conversion Tracking	Allows setting up conversion tracking for a campaign.
Impression Tracking	Allows setting up impression tracking for a campaign.