Discover how InText keywords match and what counts as an impression on InText.
How do InText keywords match?
InText campaigns work uniquely because they match keywords on a website. When a user lands on a page that contains your keyword, if you're the highest bidder, the keyword will be converted into a link to your landing page. Depending on the type(s) of creative(s) in your campaign, an image and/or text providing more information will appear when the user hovers their cursor over the linked keyword.
Learn more about InText matching.
What counts as an InText impression?
When your InText keyword wins an auction, the word or phrase on the site the user is browsing gets converted into a link to your landing page. An impression is counted when the user hovers their cursor over your linked keyword, even if the creative type is link-only (In other words, even if there are no creative assets that expand when the user hovers over the keyword).