RTX Platform’s Native Exchange is currently in Beta. We’ll notify all advertisers when the product is publicly released!
We've hand-picked select Pops campaigns that we expect to be most successful on new Push Notification traffic. If one of your Pops campaigns has been chosen, you'll have received an email and will see an option in your account allowing you to create a copy of the eligible Pops campaign to run on Push.
Read through this article for all the details you need to know about Push campaigns and how to copy your eligible Pops campaign.
NOTE: Some offers may restrict Push Notification traffic. As a precaution, please verify that your affiliate network allows your offer to be run as Push Notification ads.
How will my Push Notification ads appear to users?
Push Notifications appear as alerts containing an image and ad copy related to your offer. Users on desktop, mobile, and tablets can click or tap the notification to open your landing page, or close the alert to dismiss it.
In your creative's settings, you'll see a preview widget that shows an example of how your creative will appear when it's shown to users. Our ad serving technology optimizes the appearance of each creative when your ad is served, so don't worry if it doesn't look perfect in the preview.
What makes Push Notification advertising so great?
Push Notification ads are delivered directly to engaged users across devices. Here are some of the ways they outperform other ad formats:
Easy A/B Testing
By customizing creative images and ad content, you can easily A/B test variations to see what performs best.
Because users have to click your ad before converting, you can start measuring engagement right away by looking at the percentage of users who click each creative. This makes it easy to start optimizing for higher clickthrough rates, which typically correlate with higher conversion rates.
Push Notification ads appear alongside other apps' notifications on users' mobile phones and tablets, putting them right where users regularly check. On desktop, Push Notification ads appear as on-screen alerts as users browse the web.
How is Native Push advertising different from Pops?
Push Notifications are a creative type within our new Native beta exchange. Native campaigns are different from Pops in many ways. Our support center has a section of articles with everything you need to know about Native, and below you'll find some quick tips to help you get familiar with this new campaign type:
Native campaigns contain ad groups, which contain creatives. This hierarchy gives you the flexibility to organize your campaigns however you like. Ad groups, which are not available on Pops, provide more control to test, measure, and optimize for best results. Learn more about using ad groups according to your goals and strategies.
Pops creatives only require your offer's URL, but Native campaigns include an image and ad copy. When you copy your Pops campaign to Native, your Push creative will automatically include a stock photo and ad copy that fit your offer category, however, you can (and should!) add additional creatives with your own images and text. TIP: Google Images and stock photo sites are great resources for finding creative images. Learn more about how Native creatives appear when your ad is served.
Unlike Pops campaigns, which only display your ad on the sites you target, Native ads are eligible to be shown on any site by default, and actually perform best when broadly targeted. As you begin to collect performance data, you can narrow your targeting to specific sites, apps, channels, and publishers. You can also customize Geographic Targets and Platform & Device targeting. Learn more about traffic and targeting on Native.
Instead of paying per view (CPV) like you would on Pops, your Native bids are CPM, or cost per 1,000 impressions. You'll set a Default Bid per ad group, and you can further customize bids for specific sites, apps, and channels. Learn more about customizing bids on Native.
Conversion pixels are unique per campaign type, so your Pops pixel will not track Native conversions on RTX Platform. To track Native conversions, you'll need to install a Native pixel into your offer and assign it to your campaign(s). You can also create multiple pixels on Native depending on your goal. Learn more about how to set up conversion tracking on Native.
To track Native campaign data in a third-party tracker, you'd append tracking macros to your creative URL like you would on Pops. Some macros are exclusive to Pops or Native, so you'll probably want to append additional macros to track certain Native data. NOTE: Because your URL passes data to your tracker, impression data will not track outside of RTX Platform reporting. Learn more about tracking Native performance in third-party trackers.
How can I copy my Pops campaign to Native Push?
Follow the steps below to copy the Pops campaign we've selected for you to run as a Push campaign.
Log into RTX Platform and navigate to any Pops page.
Click the "Push Compatible Campaigns" button at the top righthand corner of the page to see which campaign is eligible to be copied to Push.
Click "Copy Campaigns to Push". This will automatically create a Push campaign, ad group, and creative on our Native beta exchange.
Reviewing and Editing Copied Campaigns
After copying your campaign, you'll be taken to the Native Campaigns page, where you'll see your newly copied campaign. Follow the steps below to review and edit your campaign.
NOTE: Your campaign's settings will be mostly default selections. Custom settings from your original Pops campaign are automatically applied at the ad group level. For example, if your Pops campaign has a $100 total budget, your Push campaign will have an unlimited total budget at the campaign level, but the ad group will have a $100 total budget.
- Click on the newly created campaign, then click the Settings tab to view your campaign's settings.
- Make any necessary edits, then save your changes at the bottom of the page.
Reviewing and Editing Ad Group Settings
- Click the Ad Groups tab, then click on the newly created ad group.
- Click the Settings tab to view your ad group's settings.
- Make any necessary edits, then save your changes at the bottom of the page.
Reviewing, Editing, and Adding Creatives
- Click the Creatives tab, then click on the newly created creative.
- Click the Settings tab to view your creative's settings.
- Make any necessary edits. If you're using a third-party tracking platform, you'll need to update your creative URL with our Native tracking macros. NOTE: Some creative settings are not editable. If you are unhappy with the creative we've added for you, you may pause or archive it and add your own by following these steps.
- Save your changes at the bottom of the page.
What settings will be applied to my new Push campaign after it's copied?
To make the process as simple as possible, your copied campaign, ad group, and creative settings are automatically applied based on the original Pops campaign's settings and your offer category. Unless otherwise noted below, these settings can be changed after the campaign is copied.
TIP: You may pause, archive, and add additional Push campaigns, ad groups, and creatives. These do not need to promote the same offer as your Pops campaign.
|Campaign Name||"Pops to Push"|
|Daily Budget||Unlimited (Applied at ad group level)|
|Total Budget||Unlimited (Applied at ad group level)|
|Scheduling||Show ads at all times|
|Conversion Pixel Assignment||Not assigned. Must be implemented.|
|Conversion Amount||Blank, must be filled out by advertiser|
Ad Group Settings
|Ad Group Name||Copied from Pops campaign|
|Geographic Targets||Copied from Pops campaign|
|Platform & Device
|Copied from Pops campaign|
|Default Bid||$.75 Suggested CPM|
|Daily Budget||Copied from Pops campaign|
|Total Budget||Copied from Pops campaign|
|Delivery Speed||Copied from Pops campaign|
|Scheduling||Copied from Pops campaign|
|Frequency Caps||Copied from Pops campaign|
|Creative Type||Push Notification (non-editable)|
|Name||Selected by RTX Platform based on your offer category (non-editable)|
|URL||Copied from Pops campaign|
|Headline||Selected by RTX Platform based on your offer category (non-editable)|
|Description||Selected by RTX Platform based on your offer category (non-editable)|
|Brand Name||Selected by RTX Platform based on your offer category|
|Main Image||Selected by RTX Platform based on your offer category (non-editable)|
|Icon Image||Selected by RTX Platform based on your offer category (non-editable)|
|Call to Action||Selected by RTX Platform based on your offer category (non-editable)|
|Language||Selected by RTX Platform based on your offer category (non-editable)|
What tips can help me maximize profit from my Native Push campaign?
Start with broad targeting. Unlike Pops, Native campaigns are most profitable when they run on all sites, apps, channels, and publishers.
Apply suggested bids. By default, your ad groups will have the suggested $.75 CPM default bid, which we've chosen to help you get optimal volume without overspending. Before adjusting ad group default bids or applying custom bids to specific sites, apps, and/or channels, give your campaign time to gather enough data to determine if and how you need to optimize bids.
Create additional ad groups. Ad groups can help you organize your campaign in new ways for efficient management, testing, and optimization. This article has best practices for ad groups, and this article tells you step-by-step how to create new ad groups.
A/B test creatives. Add multiple creatives with different variations to see which perform best so you can optimize for better clickthrough and conversion rates. Find out how to add new creatives, and learn best practices and tips for testing and optimizing creatives.
Test new offers. You can run multiple Native Push campaigns, so if there's an offer you think would perform well, give it a try! Learn more about creating Native campaigns.
Use RTX Platform reporting to drive your optimization. Because third-party trackers aren't able to capture data until a user clicks, RTX Platform is the only place you'll find performance data per impression. Measure engagement, not only by conversion rate, but also by clickthrough rate (CTR). Learn more about Native reporting.